BroadVision Marketing Blog

Uncover the mysteries of search engine indexing and its impact on website ranking. Gain insights on how to boost your site's search engine visibility.

Search engine optimization (SEO) has become an essential part of any company’s digital marketing strategy. For those who are new to the game, SEO is a set of best practices and strategies that help your website rank higher in organic search results. The structure of your website can have a huge effect on whether or not it will reach its full potential in terms of SEO. 

SEO is always changing, which can make it hard to keep up with the latest trends. But if you want your website to rank high in search engine results, it’s important to stay on top of the latest SEO trends. Here are some of the upcoming SEO trends that you should be on the lookout for. From voice search to visual search and more, read on to learn about the latest SEO trends and how you can use them to your advantage.

Technical SEO can be a bit of a mystery for those who are new to the term. It seems like there is a lot of talk about it, but not a lot of information on what it actually is. Here at BroadVision Marketing, our goal is to help you understand the basics of technical SEO so that you can make sure your website is optimized for search engines. 

Colors compose a secret language that only the human subconscious – and savvy inbound marketers – can understand. There's a reason the walls of your local fast food restaurant are orange, red and yellow. These are colors that subconsciously excite you and stimulate your appetite. There is a science behind the calming shade of green of your favorite coffee shop’s cups and why there's so much red in casinos. The language of color is a huge advantage in the world of marketing.

To say that orange makes you hungry is an oversimplification. The orange countertops aren't going to bring in customers who are full and make them eat. But marketing surveys have shown that color is an element that directly affects consumer behavior. Color plays on associations in the mind that can elicit certain responses, which is why it’s one of the most powerful design elements on websites, ads, direct mail, and other marketing materials.

Colors do elicit responses, but these responses vary slightly from person to person. However, according to marketing research, there are some common associations made with certain colors. We have presented an infographic (naturally) with our logo on it to go along with an article by guest blogger Jason Lagden of Sydney, Australia.--Jaco

IEvery business owner knows the importance of market segmentation: getting the most out of every marketing dollar depends on identifying and addressing the core needs of customers

You don’t have a lot of time to dally around looking for ideas for your blog when you have customers up front. I hear this from you at business meeting all the time.

There is something magic about turning 50. Those of us in the Generation Jones demographic have reached the age when we aren’t too young to be dismissed and we aren’t too old to be on fixed incomes.  In fact in the US, like in many other countries, Generation Jones has taken over the reins of political and business power. After approximately 20 years of international Boomer leadership, the torch has been passed to Jonesers, who now comprise over two thirds of the current Presidents and Prime Ministers of EU and NATO member countries. America’s Obama, France’s Sarkozy, Germany’s Merkel, Australia’s Gillard, New Zealand’s Key, and Canada’s Harper are some of many GenJones leaders who are redefining global affairs. This array of dignitaries is mirrored in our local political and leadership officials. Local inbound marketers need to take note.

As all marketers know, the first job of any marketing effort is to gain the attention of your ideal audience. But the main job of any marketing effort is to get your audience to do something! And this is mainly done with a call-to-action, or CTA.