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Jaco Grobbelaa

What are Social Listening Strategies and the Voice of the Customer?

Posted by Jaco Grobbelaa on Tue, May 03, 2011 @ 07:30 AM

[caption id="" align="alignright" width="200" caption="Image via CrunchBase"] [/caption]

Have you been in business all your life, but are new to social media? Have requests from your clients (or your kids) forced you into the 21 ^st Century kicking and screaming? Does the terminology turn you to jelly or send you reaching into the liquor closet or the chocolate box or both?

Believe it or not much of this is so new that its just as new to the young entrepreneur as well.

Lets just look at some of the current terms and see if we cant turn them into plain language.

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Topics: Customer, Online Communities, VoC, Hearing (sense), Voice of the Client, Marketing Plan, Facebook, internet marketing, Social Media, Marketing Principles, Business, Twitter

Marketing Syntax - The Language of Marketing

Posted by Jaco Grobbelaa on Tue, Jan 18, 2011 @ 11:08 AM

Did you know that Marketing has a very specific language and syntax?

The purpose of this language is to get attention, generate interest, arouse desire, and stimulate action.

But most of us dont understand this language or even realize that it exists. I call this language Marketing Syntax and this is how it works: Its simply a matter of putting your marketing communication in the right order. The correct order of your marketing ideas always gets better results than if the ideas are in the wrong order.

Marketing Syntax for verbal communications:

1. Target - Who are your ideal clients?

2. Problem What is your prospects issue or challenge?

3. Outcome What result or outcome would they prefer?

4. Story (Proof) Stories or case studies of moving from problem to outcome.

Your Marketing Message is the complete message that needs to be consistently communicated to your prospects and clients.

What's your marketing message?

Does it clearly communicate who you are, what you do and the benefit you bring to your clients?

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Topics: Marketing Syntax, Problem, Target, Outcomes, Marketing Message, Marketing Principles