BroadVision Marketing Blog

Are you still worried about spending too much time writing your blog and not enough time doing your work? Not to worry, there are still some more good ideas around.

Let’s take a quick look at why you need some good ideas. First, there is the fact that you want to be consistent about publishing.  Your readers will quit coming to your site if you don’t put up work in a timely fashion. Whether you write three times a week or once a month, you need to be there when they come. People get very put out when they look up information and are sent to sites that haven’t been active for years.



Another reason you want to write, but you don’t want to spend all day creating a masterpiece, is that you have a business to run. There are some people who only write blogs, but chances are that’s not all they do all day either. I do know some people who have made writing blogs into their life work, but they usually have to look for something in different kinds of business to write about. So if they are not always blogging, they also are are researching.

So what are some new ways to write your blog without taking all day to do it?

1. You could tell a story. I love a good story and so do most people. You can reach many people with a good funny story, perhaps one that is a little strange or one you know people will want to share with each other. You don’t have to tie it directly to your business, but it should be something that people will connect to and remember as being related to your business. Sometimes you can use a story to get people “in the door” so to speak. Then you can friend them and finally share your business with them.


2. At the start of this week I had guest blogger Ann Mullen come in to bring some of her colorful writing voice to this blog. You can do the same with guest bloggers, interviews with customers where they tell a story, experts giving special information just to your readers. You can add a video occasionally. The idea is that you want to make sure your blog remains fresh. You can even ask a customer for a little of their time in exchange for a discount. You do want to make sure that you ask the right questions, focusing them on an item or idea that your readers can relate to. If you ask your customer a vague question, you will have defeated your purpose and probably run that client out of your business forever. So be careful with this idea.


3. What did you think of the video idea? You could write about making the video in your blog. Or you could give a summary for people who are in too big a hurry to watch. You can ask people who watched the video what they thought of it (be sure and make your questions focused). Then you can share in video and the remarks on your Facebook business page. How about turning a set of your blogs into a free e-book? Who said that a blog’s life is only one use long?

What are you doing to create content that resonates with your readers? Please share in the comment box below.

Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on  www.linkedin.com/in/JacoGrobbelaar.

Related articles

• 52 Types of Blog Posts that Are Proven to Work (problogger.net)


• 3 Ways to Promote Your Content (imittcopy.com)