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BroadVision Marketing Blog

Facebook—A Final Frontier

Posted by Jaco Grobbelaa on Tue, Aug 23, 2011 @ 10:36 PM

[caption id="" align="alignright" width="245" caption="Facebook logo"]Image representing Facebook as depicted in Cru...[/caption]

Does Facebook overwhelm you? Do you have a daily schedule of what to do on Facebook to help you get results from Facebook?

Facebook marketing, when you know what you are doing, is a powerful business tool that can get you more leads, attract prospects that are highly targeted and put you in a position as an industrial expert.

The key to getting these benefits from Facebook is to develop habits you do daily.

Here are two ideas that I am proposing can help you focus on what is important when you want to use Facebook as a marketing medium and help you develop true fan interaction.

Help fans solve problems

When you help solve problems for your fans and you answer their questions, you build trust and others will see you are an expert.

A good way to engage with your fans is to offer your insight by encouraging your fans to ask you questions on your fan page. Then you need to quickly respond, giving good advice. This will turn fans into followers and customers.

You can even go a step further and set up multiple info tabs. You must keep this resource timely and include a lot of helpful information.

Don’t just read this information, take action by becoming an information source. Create the kind of Facebook fan page that will set you apart from your competition.

Interact with fans individually daily

Comment on other people’s posts several times, say 3-5 times, daily. You don’t have to always be the expert, just be you and remark on photos, or write about a video someone put up. This way they will see that you care about them on an individual basis.

Look at what they are posting on their own profiles and pages by seeing who is posting on your page. Then click on their avatar and you will go to their pages. Go ahead and post on their pages. You can even post on their profiles if you are already their friend.

Use their first names when you post to them. Be yourself, not the expert information person you are in other places. You might take a moment to read over what you have written to make sure it sounds like you. And keep it short. Long posts can be overlooked because no one wants to read dissertations.

Don’t just read this information, take action. If you take a short 10 minutes daily to read your fan’s posts and leave personal comments on their walls and pages, you will let your fans know that you personally care about them.

What do you do on Facebook to increase your fan base? Please leave me a comment in the box below.
Jaco Grobbelaar, owner of BroadVision Marketing, helps business owners and business professionals put marketing strategies in place that consistently secure new clients. He can be reached at jaco@broadvisionmarketing.com or 707.799.1238. You can “Like” him at www.facebook.com/broadvisionmarketing or connect with him on  www.linkedin.com/in/JacoGrobbelaar.

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Topics: Using Different Media, Online Communities, Fans, Social Networking, Facebook, Social Media, Marketing Principles, Business, Twitter

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