What do you say when someone asks you what you do? This is a great opportunity to use Your Core Marketing Message, utilizing Marketing Syntax. The combination of Target - Problem - Outcome - Story will typically get more attention and interest than talking about your process, benefits and features.
The formula is:
What do you do?
We/I work with _______________ (This Target Market ) __________________________
Who __________________ (Have this Problem or Challenge) ______________________
How do you do that?
We/I help them get _____________ (Ultimate Outcome) __________________________
Tell me more
A good example is ______________ (Success Story) ______________________________
Now try creating your own Audio Logo.
The formula is:
What do you do?
We/I work with _______________ (This Target Market ) __________________________
Who __________________ (Have this Problem or Challenge) ______________________
How do you do that?
We/I help them get _____________ (Ultimate Outcome) __________________________
Tell me more
A good example is ______________ (Success Story) ______________________________
Now try creating your own Audio Logo.