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BroadVision Marketing Blog

What Is an Inbound Marketing Sales Quota?

Posted by Jaco Grobbelaar on Mon, Mar 04, 2013 @ 10:47 AM

inbound marketingInbound marketing is firmly established as "the better way" to attract clients and customers to your business.The strategy of using Inbound marketing is to make use of the many platforms available on the internet. So what is an Inbound Marketing Sales Quota? Watch below to find out and learn how well Inbound can work for you. If you don't have the time for a 2:50 minute video, we have the script below the video. 



You’re probably hearing a lot of buzz about Inbound Marketing...it’s for good reason. To understand how Inbound can make your profits soar, we need to first understand some marketing basics.

It’s really quite simple. Look at it this way, Sales teams have a sales quota.

Marketing departments have a quota too...they’re called leads! It is the role of marketing to drive leads to your sales staff.

Traditional Outbound Marketing broadcasts and interrupts your prospects with SPAM, cold calls, direct mail, commercials etc. This no longer works. Technology and the power of the internet have changed the way consumers buy things. No longer can you spend your way to new customers...now you have to attract them.

The more effective approach is to use Inbound Marketing to generate leads. Why? Because Inbound Marketing leads are better!

We use social media, white papers, blogs, podcasts, ebooks, video and SEO to establish your business as the expert in your field. And...statistically Inbound leads close better. These leads are 8x more likely to turn into customers than outbound leads.

They also close at a much higher rate making your marketing dollar go a lot further. On average, Inbound has a 14.6% close rate compared to Outbound which has a microscopic 1.7% close rate.

So...how do we do it? How do we get inbound leads? Actually, those leads will come to you.

To understand how it works, we first must understand how people buy. So...let me ask you a question...Do you research products and services online before you buy? I thought so...so do a lot of other people. In fact, statistically 88% of consumers conduct product research online before they buy something..

Are your prospects finding you? If your business is not found on Google, you’re missing out on a lot of potential customers.

The new era of marketing is here and Inbound is the most effective way to attract new customers. The days of the ‘cold’ call and other Outbound strategies are rapidly changing. Rather than you calling them, they will be calling you.

So...what’s your marketing quota? Would you like to reach it, or better yet, would you like to increase it?

At BroadVision Marketing we will show you how to get the leads you need to achieve your marketing quota! We provide the tools and services necessary to attract more prospects, generate more leads and convert more sales online.

We are your full service digital marketing agency with programs proven to meet your marketing quota, your goals and your budget.

Can BroadVision Marketing help your business? Find out...with a complimentary consultation.


inbound marketingJaco Grobbelaar is the owner of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.

Jaco can be reached at jaco@broadvisionmarketing.com or 707.766.9778 or connect with Jaco on Facebook - www.facebook.com/broadvisionmarketing - and LinkedIn - www.linkedin.com/in/JacoGrobbelaar

Topics: Inbound marketing quota, inbound marketing, inbound marketing agency, BroadVision Marketing Petaluma CA

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