For many business owners, handing over some or all of their marketing functions can be a relief.
Or a nightmare.
And for businesses that are looking to engage an inbound marketing agency, the concerns can be very real. How do you know this "inbound marketing" thing really works? Can they show you your ROI, or is it going to be simply an expensive exercise in best guesses and assumptions? Are there specific things you should look for that will help you make the right decision?
Finding the Right Inbound Marketing Agency
These are legitimate concerns for a firm that is looking to invest hard earned revenue into a third-party agency that may or may not have their best interests in mind. The market is rife with many would-be marketing gurus and "experts" who would like to have you as a client. The problem is, as a business owner, how do you know a quality agency when you see one"
This can be intimidating and you may be tempted to simply write off the whole idea.
The good news is that there are tangible qualities you can "check off" your list when vetting an inbound marketing agency. There are things you want from a firm that will let you know they have the goods, so to speak. You can make a sound investment decision when it comes to your inbound marketing needs.
You Know Inbound Marketing? Prove It!
You may have heard the term before. It refers to a dynamic at work in daily lives and it is called "social proof."
Wikipedia says this about it:
"Social proof, also known as informational social influence, is a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.This effect is prominent in ambiguous social situations where people are unable to determine the appropriate mode of behavior, and is driven by the assumption that surrounding people possess more knowledge about the situation."
In other words, humans are prone to do certain things, or make certain decisions, based on what they think everyone else who seem to know better is doing. But the problem is that social proof is relative, subjective, and often unsubstantiated.
What does this have to do with choosing an inbound marketing agency? Simply this: don't believe everything you hear from others. Look for proof of performance, proof of industry knowledge, and proof of trust. And with that in mind, here are five things you want from an agency:
Why Do I Even Need An Agency?
That's a great question and a valid one. Surely content creation and inbound marketing are tasks any capable business owner can manage? Is it really necessary to outsource these functions to a third party, no matter how good they are?
Well, yes and no.
Yes, you probably can do your own inbound marketing. But do you really have the time, resources, and knowledge to make it happen? The truth is that most companies don't. From both a resource allocation perspective and a cost-effectiveness perspective, it makes more sense to enlist the aid of a good outside team.
The Case for An Agency
Fortunately, you don't have to attempt this on your own! Your options for implementing a successful inbound marketing strategy include turning to a professional firm that can work with you to maximize your efforts.
A qualified agency like BroadVision Marketing will develop a road map with an implementation time line, marketing milestones, and key deliverables. Using this road map we will create the framework and structure for us to work with you and help you to achieve your marketing goals.
Get your Free Complimentary Inbound Marketing Session to help you make an informed decision or call BroadVision Marketing at 707-799-1238.
Jaco Grobbelaar is the owner and CMO of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.