A Sample Marketing Plan and Inbound Marketing
A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.
Compared to traditional marketing methods, inbound consistently outperforms and typically costs far less.
A few stats from Hubspot illustrate this fact:
- 57% of businesses have acquired a customer through their company blog.
- 42% of businesses have acquired a customer through Twitter.
- 57% of companies have acquired a customer through LinkedIn.
- 48% of companies have acquired a customer through Facebook.
- Inbound marketing costs 62% less per lead than traditional outbound marketing.
Having said that, it is important to keep in mind that inbound marketing, while having a number of consistent components and tactics, is not a "cookie-cutter" approach to marketing either. Each strategy and subsequent plan is unique to each user.
Your Company Is Different - Just Like Everyone Else
Your business is like no other. Really. Your goals, your challenges, your offerings - they are all unique to you and your business. Even if you think you are simply a commodity. And because your business is unique, your marketing plan shouldn't be generic either.
We can offer a sample marketing plan, but the goal is to adapt it, modify it, make it your own. What might work well for your competitor across town may not be exactly the plan that will be most effective for you. Your marketing strategy should be crafted with your vision, your objectives, and your customers in mind.
Now that we've established that not all businesses are the same, nor are all effective marketing plans, let's look at a generic approach to inbound marketing.
A Checklist for a Sample Inbound Marketing Plan
A typical inbound marketing plan will consist of the following steps:
Getting Help for Your Personalized Inbound Marketing Plan
The approach of inbound marketing holds great promise for your business. But achieving your marketing objectives with a content marketing strategy takes time. It won't happen with a few blog posts or some other great content. People will need to consume your content for a while before they contact you. Yet, without your content compelling them to contact you, your goals may never be met.
The good news is that you don't have to figure out alone. In fact, one of the best investments you can make with your marketing budget is to partner with a solid firm like BroadVision Marketing. Click on the button below to get your free Complimentary Inbound Marketing Session so you can make an informed decision, or call BroadVision Marketing at 707-799-1238.
Jaco Grobbelaar is the owner and CMO of BroadVision Marketing. BroadVision Marketing works with business owners to put in place inbound and outbound marketing strategies that consistently secure new clients. The BroadVision Marketing Training Center is located in Petaluma, CA and primarily serves companies in the San Francisco Bay area.