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BroadVision Marketing Blog

Annie Mullen

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There are Sales Funnels and There are Sales Funnels and . . .

Posted by Annie Mullen on Thu, Oct 17, 2013 @ 07:56 AM

Guest Blogger: Ann Mullen  You can go look at sales funnels for yourself on Google Images any time you want, but I thought I would show you a few different ones. Why am I so interested in sales funnels besides the fact that they are colorful? I like them because they are so different. Whatever you want to study you can create as a funnel.  It starts at the top with a general topic and winds up very specific. I have also discovered in my quest that not all sales funnels are even shaped like a funnel. So for your edification and my enjoyment, here are some sales funnels.

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Topics: sales funnels, Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing

Social Media Strategy: The Triumverate, A Sales Tool, Social Search

Posted by Annie Mullen on Thu, Feb 28, 2013 @ 07:55 AM

Do you feel like you want to scream when you think about another article on how to create a social media strategy? Sarah Mitchell says she does in her article Why Creating A Content Marketing Strategy Is A Big Waste Of Time. Sarah says that social media isn’t worth anything without content unless you like to shoot the breeze. If you feel like screaming at yet another social media strategy blog, you are not alone. I don’t see how anyone can separate social media and create a strategy for it without connecting it to the other arms of the triumvirate--content and Search Optimatization (SEO), which all go everywhere or should. All three need to be interconnected to come up with a social media strategy that’s worth anything. Then you need to consider that social media has become a sales tool and a search tool in your social media strategy.

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Topics: social media strategy, BroadVision Marketing in Petaluma CA, Inbound marketing agency in CA, Social Media

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