BroadVision Marketing Blog

[caption id="attachment_2508" align="alignleft" width="200" caption="Constructive Conflict Resolution"] [/caption]

Just because conflict happens, doesn’t mean that it is always a bad thing. That Leader will know whether the conflict is destructive or is constructive.

How do you tell when a conflict is destructive?

That Leader will know that a conflict is destructive when the team is supposed to be working on goal setting and instead wind up in the middle of an argument that takes attention away from the purpose of the meeting. If someone is having a problem and decides that the meeting is the place to air it, That Leader needs to take control of the meeting back, offer to meet with the argumentative person later and return to the topic.

Topics: blog, Business, Marketing strategy, Leadership, Teamwork, Team, Team leader, Goal setting, Organizational conflict, Conflict resolution, team member

[caption id="attachment_2491" align="alignleft" width="200" caption="Team Conflict"] [/caption]

Conflict happens.

It happens when individuals or groups are not getting what they need or want and are seeking their own interests. Like a child, sometimes a person is not even aware of the need and unconsciously acts out. Then there are the people who are very aware of what they want and actively work at getting it. It is That Leader’s task to get conflict resolved as quickly as possible for the good of the team.

Topics: Decision making, Communication, Controversy, taem members, Business, Leadership, Team leader, Conflict resolution

[caption id="attachment_2499" align="alignleft" width="200" caption="Team Member Disrupting a Meeting"] [/caption]

Every project, every team and every team leader on all levels are going to come in contact with conflict. What That Leader needs to learn is how to spot it in others in order to minimize, divert or resolve it as soon as possible.

What are some conflict indicators?

Probably the most obvious indication is body language. If the team member is unhappy about something, his body language will be guarded, turned from the leader, he will have minimal eye contact with the leader and even show micro-expressions of mocking or frowning. A leader in the midst of conflict will show the same either to his up-line team or to his team members.  That Leader will study body language in order to become conscious of the meanings of what he sees, but even an uninformed leader will subconsciously be aware of the signs and know there is a problem, even if he is only aware of it in his gut.

Topics: YouTube, Team conflict, Controversy, Facebook, Social Media, Twitter, Leadership, Teamwork, Team, Team leader, Conflict resolution, team member

[caption id="" align="alignright" width="240" caption="Team Spirit"] [/caption]

In order to be That Leader a person has to be able to comprehend the organizational leadership structure and how it impacts the business culture, its identity and the business norms.  In other words, That Leader needs to understand how the company works.  How does the company want leadership to communicate, enforce policies and provide feedback between it and its employees?  How is the company organized in this regard?

Topics: Management, Facebook, Business, Leadership, Teamwork, Team leader

[caption id="" align="alignleft" width="240" caption="Leaders and Followers"] [/caption]

At one time or another we all find ourselves in our first leadership position. We may be called to a temporary position to be evaluated for permanent one as a team leader. We might be called to a permanent position based on what the boss thinks of us.

What are the traits of a good leader? Do you know or do you just have gut feelings? While gut feelings are a good first step, traits actually spelled out give you a firmer idea of what is expected of you. Here are some that you can use as part of your foundation.

Topics: Small business, Communication, Business, Marketing strategy, Leadership

[caption id="" align="alignleft" width="210" caption="Advertising from 1890sGuest Blogger Ann Mullen"] [/caption]

Guest Blogger Ann Mullen

When advertising began at the end of the 1800s, it was enough to just put a drawing of the item in the newspaper. Quickly, salesman started putting a pretty girl next to the item and advertisement appeals began getting complicated.

In the 1970s Jib Fowles published a paper, “Mass advertising as social forecast: A proposed method for futures research, that the abstract said, “is an attempt to develop a procedure for anticipating broad socialcultural change by a decade. . . .culled with an content analysis of mass marketing.” In the report Fowles looks at 15 of advertising’s basic appeals, for when showing a tube of tooth paste is not enough.

Shirley Biagi, wrote a textbook “Media/Impact: An Introduction of Mass Media” now in its 8 ^th edition, that put Fowles’ list of appeals in her book.  At the time of Biagi’s 4 ^th edition, Frank W. Baker took the list from her book and put it on the internet at http://www.frankwbaker.com/fowles.htm.  Baker’s interest is in education and media literacy.

Topics: Advertising, Television advertisement, Fowles, Marketing Plan, Facebook, Marketing Principles

[caption id="" align="alignleft" width="240" caption="Classified Ad"] [/caption]

We are still looking at the basics in advertising.  We all agree that advertisers are people who pay money to put up a message though a medium, including digital media, physical advertising, online, and product placement. Let’s take a closer look at digital advertising, physical advertising and promotions.

Digital advertising

Television commercials are “The” most efficient mass-marketing advertising platform. That’s why they cost the big bucks, especially during popular airtime, like prime time or the Super Bowl football game. In 2009 the single 30 second spot during the game cost its advertiser $3 million. Besides just showing the ad, the advertiser includes a song or jingle that help people remember the product. Virtual advertisements on television are interesting phenomena. They are mostly used at sporting events where the backdrop has computer graphics that changes as different products are displayed.

Topics: Using Different Media, Advertising, Marketing and Advertising, Super Bowl, Email lists, Product placement, blog, Marketing Plan, Facebook, Social Media, Marketing Principles, Business, Branding, Marketing strategy

[caption id="" align="alignright" width="240" caption="One way to keep on task"] [/caption]

There are days when I wonder how I am going to get through the day. Others when I wonder what I did all day. After a few of those, I realized that I needed to be better organized; and I began keeping a working calendar.

Here are some of the tips I was given that have helped me keep the calendar working for me instead of it becoming yet another thing I tried and dropped.

Take time every day, either at the end of the day or first thing, and build a list of things To Do. Just what are these things?

Topics: Time management, Tasks, Marketing Plan, Social Media, Business, Marketing strategy

[caption id="" align="alignright" width="203" caption="Image via CrunchBase"] [/caption]

What do you do to see how your website is doing? I have read about Google Analytics, various ROI statistics and Alexa numbers. I don’t remember who suggested using Alexa numbers, but I liked the idea of simplicity. So without too much research I got an Alexa toolbar where the Alexa number of any website shows up and I began collecting data for five websites.

Topics: Alexa Internet, Alexa Toolbar, WWW, Internet Explorer, Google Analytics, Toolbar, website, clients, Marketing Plan, Social Media, Marketing Principles, Blogging

[caption id="" align="alignright" width="240" caption="Story Time"] [/caption]

Are you still worried about spending too much time writing your blog and not enough time doing your work? Not to worry, there are still some more good ideas around.

Let’s take a quick look at why you need some good ideas. First, there is the fact that you want to be consistent about publishing.  Your readers will quit coming to your site if you don’t put up work in a timely fashion. Whether you write three times a week or once a month, you need to be there when they come. People get very put out when they look up information and are sent to sites that haven’t been active for years.

Topics: WordPress, Arts, blog, Marketing Plan, Facebook, Search Engine Optimization, Social Media, Marketing Principles, LinkedIn, Business Owner, Business, Blogging, Twitter