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Native Advertising Needs An Inbound Marketing Strategy

For most business owners and many marketers, traditional advertising still holds a certain appeal. Perhaps it's the impl …

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by Jaco Grobbelaar
5 min read
Wed, Jan 06, 2016 @ 12:30 PM
Marketing and Advertising content marketing
inbound marketing Social Media native advertising

Two Landing Pages Properties and Five Ways They Work

You have spent a lot of your marketing budget setting up your website. Your homepage looks real good and reminds you of …

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by Jaco Grobbelaa
2 min read
Sun, Jan 22, 2012 @ 05:36 PM
marketing Using Different Media
Marketing and Advertising landing page Customer website Facebook Social Media Marketing Principles Business Blogging

Advertising--Digital, Physical, Promotional

[caption id="" align="alignleft" width="240" caption="Classified Ad"] [/caption] We are still looking at the basics in a …

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by Jaco Grobbelaa
3 min read
Tue, Sep 27, 2011 @ 08:28 PM
Using Different Media Advertising
Marketing and Advertising Super Bowl Email lists Product placement blog Marketing Plan Facebook Social Media Marketing Principles Business Branding Marketing strategy

Back to Advertising Basics

[caption id="" align="alignright" width="240" caption="Advertising from 1890s"] [/caption] Since we have been having con …

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by Jaco Grobbelaar
2 min read
Sun, Sep 25, 2011 @ 07:22 PM
marketing Using Different Media
Advertising Marketing and Advertising United States Television advertisement marketing mix Marketing Plan Social Media Marketing Principles Business

What's In Your Headline Swipe File?

By Guest Blogger Ann Mullen I still remember the first time I came upon the term swipe file. It seems like it was just y …

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by Jaco Grobbelaar
3 min read
Tue, Aug 16, 2011 @ 09:44 PM
marketing Marketing and Advertising
Wikipedia Headlines Headline Swipe file Snake oil Social Media Business Blogging

Content Creation: The Way to Successfully Market Using Social Media

[caption id="" align="alignright" width="240" caption="Blogging workflow"] [/caption] You have decided to add a blog as …

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by Jaco Grobbelaa
2 min read
Mon, Aug 01, 2011 @ 11:45 PM
marketing Using Different Media
Marketing and Advertising Customer Company information Web content blog inbound marketing Marketing Plan Social Media Marketing Principles Business Blogging

Ideas to Help You Develop a Media Strategy for Your Blog

[caption id="" align="alignright" width="193" caption="Google search"] [/caption] Now that you have decided to write a b …

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by Jaco Grobbelaa
2 min read
Thu, Jul 28, 2011 @ 11:45 PM
marketing Using Different Media
Marketing and Advertising Google Google Search Customer readers social media strategy product informative posts brand awareness blog clients Search Engine Optimization Social Media Marketing Principles Business Branding Blogging

Lead Nurturing-What Is It and What It Isn’t

[caption id="" align="alignleft" width="240" caption="Customer service"] [/caption] Lead nurturing is a concept that is …

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by Jaco Grobbelaa
2 min read
Thu, Jul 21, 2011 @ 10:02 PM
marketing Using Different Media
Marketing and Advertising lead Company Sales Salesforce.com Sales lead nurturing leads Marketing Plan Social Media Marketing Principles Business Owner

What is the Purpose of Social Media in Lead Generation?

[caption id="" align="alignright" width="150" caption="Social media"] [/caption] What is the ultimate purpose of social …

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by Jaco Grobbelaa
2 min read
Tue, Jul 19, 2011 @ 11:24 PM
marketing Using Different Media
Marketing and Advertising Email lists Sales leads Marketing Plan Facebook Social Media Marketing Principles LinkedIn Business Owner Business Twitter

What to Do With QR Codes

[caption id="" align="alignleft" width="216" caption="Toy with QR Code"] [/caption] As QR codes become more common you a …

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by Jaco Grobbelaa
2 min read
Tue, Jul 05, 2011 @ 11:29 PM
Marketing and Advertising Uniform Resource Locator
Advertising and Marketing Mobile phone Business card QR Code Quick Response Code Barcode mobile marketing Social Media smartphone
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