BroadVision Marketing Blog

Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search engine rankings.

Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed "helpful content." And Google is now ranking search results accordingly.

The purpose for teams is to combine a group of members to work together to accomplish certain goals that cannot be achieved effectively by an individual. Do you wonder why I keep repeating this? It’s because sometimes teams can get off-track like an elementary school student who starts reading an encyclopedia entry for a class and ends up following a cow path far from the subject because he loses focus.

A Sample Marketing Plan for an Inbound Marketing Strategy

A sample marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing. Compared to traditional marketing methods, inbound consistently outperforms and typically costs far less.

A few stats from Hubspot illustrate this fact:

• 57% of businesses have acquired a customer through their company blog. 
• 42% of businesses have acquired a customer through Twitter. 
• 57% of companies have acquired a customer through LinkedIn.
• 48% of companies have acquired a customer through Facebook.
• Inbound marketing costs 62% less per lead than traditional outbound marketing.

Having said that, it is important to keep in mind that inbound marketing, while having a number of consistent components and tactics, is not a "cookie-cutter" approach to marketing either. Each strategy and subsequent plan is unique to each user.

Your Company Is Different - Just Like Everyone Else

Your business is like no other. Really. Your goals, your challenges, your offerings - they are all unique to you and your business. Even if you think you are simply a commodity. And because your business is unique, your marketing plan shouldn't be generic either.

We can offer a sample marketing plan, but the goal is to adapt it, modify it, make it your own. What might work well for your competitor across town may not be exactly the plan that will be most effective for you. Your marketing strategy should be crafted with your vision, your objectives, and your customers in mind.

Now that we've established that not all businesses are the same, nor are all effective marketing plans, let's look at a generic approach to inbound marketing.

A Sample Inbound Marketing Plan Checklist

A typical inbound marketing plan will consist of the following steps:

Marketing is as old as humankind. And it's still evolving. The challenge for small business owners is knowing what works. Especially for digital marketing.

Tactics by themselves do not constitute a marketing strategy, but the tactics used in a good strategy must be effective in and of themselves. 

There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.

By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.

For many small business owners, the terminology that swirls around the digital marketing realm is confusing, especially terms such as inbound marketing.

So many similar terms are recklessly thrown around by marketers and others that it seems it's easier to just ignore them all. But understanding the essentials of inbound marketing can be valuable for owners.

Digital marketing isn't really an option in today's world. If your business can't be found online, your business may as well not exist.

Think that's an exaggeration or a bit of journalistic hype? Think again.

Digital Marketing for Everyone - The New Normal

Consider your own consumer behavior. How do you look for a service or a product? The statistics tell us that you most likely use your mobile phone to search. 

When you find a likely prospect, what do you do next? Read reviews? Count how many there are and how well they're rated? Do you take time to check out their competition to see how they compare?

And here's what you most likely don't do:

• Look for a business in your local Yellow Pages
• Jot down an address or phone number you saw on a billboard
• Keep a stack of old business cards from service providers you used before

While some people may still do some of these things, most people in most situations go online. For almost everything. Which means if they can't find your business online easily and quickly, you don't exist as far as they are concerned.

Updated Dec. 2023

Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 it has shown to be more effective than ever before.

Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices. 

Advertising claims are not what they appear to be. While we tend to look at ads as ineffective, advertisers know better. While people refuse to admit that they are influenced by ads, sales figures show that a well-designed ad campaign has dramatic affects. What become obvious as we study ads is that a lot of what is working is below the radar and people don’t even realize they are big conned.

In the 1970s Jefferty Schrank (attributions listed at the end of the article) presented a new way of looking at ads and some of the legal ways advertisers tell part of the truth and part that is not while most people don’t get it.