Visual Marketing: Harness The Power Of Video
[This article was published in May 2024 and has been updated, and revised.] If there is one thing that business owners a …
Using Social Media to Boost Local SEO
Social media has become a standard requirement for the marketing efforts of any business. Even local, brick-and-mortar c …
The Secret Language of Advertising Claims
We have been looking at advertising and the needs an item is supposed to fulfill. Now it’s time to look at the language …
The Role Of Social Media For Inbound Marketing
For marketers and business owners or managers who function as marketers for their businesses, social media for inbound m …
Headlines and Shoulders Above the Competition: 6 Top Headline Techniques
Guest Blogger—Ann Mullen Are all headline swipe files just a bunch of snake oil? I actually found a recent blog by Yaro …
Digital Marketing: What Matters
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digi …
Marketing Syntax - The Language of Marketing
Did you know that Marketing has a very specific language and syntax? The purpose of this language is to get attention, g …