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BroadVision Marketing Blog

Efficient Marketing: Outsourcing Lead Generation

Posted by Jaco Grobbelaar on Wed, May 25, 2016 @ 12:30 PM

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Businesses that thrive are typically those that are efficient. Focusing on what they do best is a great strategy, but it means potentially hiring out certain tasks, perhaps even outsourcing lead generation. But this is a challenge for small companies or start ups.

Why Outsourcing Lead Generation Can be a Key to Successful Marketing

A common reality for start up companies is that they are often doing everything by themselves. Their marketing strategies are usually borrowed from so-called marketing experts, that may or may not work for their business.

The ultimate goal of successful marketing is generating good leads. Many business owners consider themselves good sales people, or they have managed to hire some, so once they have leads they can usually gain customers. Generating leads, on the other hand, is a bit more evasive and challenging.

Ultimately, business owners find that this strategy is both time-consuming and not always effective. And when these company owners realize that marketing is one of the key factors for ensuring their company’s growth the panic often sets in.

This pivot point will usually lead to two different options: These over-worked, overwhelmed owners either hire a professional marketer, or they decide to outsource some or all aspects of their marketing process.

Lead Generation Doesn't Have to be a DIY Function

It is a common practice to outsource product development, accounting, customer service, and many other facets of running a business. Doing so saves overhead, commitment, recruiting time, training time, and the expenses of full-time staff, while allowing you to leverage expert knowledge without all those associated expenses.

Six Benefits of Outsourcing Lead Generation

According to an article on Forbes.com,

Outsourcing your marketing team has recently become a more common practice. And since there is still a very small community of successful, talented, and experienced “growth hackers” — or digital growth experts — trying to secure one full-time can cost well into six-figures per year. For new companies, or a company just exploring digital, this makes little sense.

If you’re a start up, small business, or an organization focused on other growth initiatives such as product, bringing your marketing efforts to an agency that can strategize and execute across multiple marketing channels could be key.

Additionally, you can get all the perks of having a multi-million dollar marketing staff, but stick within your budget. Outsourcing provides these digital experts — who have likely worked with top-tier brands — at a fraction of the cost with no long-term commitment.

Here are six ways your company can benefit by outsourcing your lead generation:

1. Lower Your Total Cost

Hiring an outsourced marketing firm is less expensive than hiring a full-time in-house marketer.

2. Access a Broader Skill Set

Our team of marketing professionals typically has a more diverse skill set than a single marketing employee.

3. Have Greater Scalability

Having a team of outsourced marketing professionals at their disposal enables organizations to handle an increase in marketing workload.

4. Eliminate Hiring and Training

Entry level marketing personnel typically stay with a company for one to three years before looking for another position.

5. Gain Outside Perspective

Employees are often reluctant to share their opinions. An outsourced marketing firm can provide an uncensored and objective view of your current sales and marketing strategy.

6. Regain Your Essential Focus

Too often, business owners and management wear too many hats. Hire a marketing department so the rest of your team can focus on their primary jobs.

Being Strategic With a Goal of Increased Efficiency and Results

Outsourcing your lead generation functions is a big decision for any company. Done properly, it can bring huge value by placing your organization's lead acquisition in expert hands. The key is to truly know and understand your own company and its needs, so you can make the right choice for the future growth of your company.

Another aspect of outsourcing is that it allows you to quickly access qualified experts for your marketing team to handle any upsurge in demand until your own staffing is caught up.

You can also use your outsourcing partners to provide additional help with new product launches, service upgrades, and other one-time events that require a temporary demand for marketing functions.

You Have a Great Resource for Outsourcing Lead Generation

Achieving your marketing objectives with any marketing strategy takes time.

The good news is that you don't have to do all of it yourself. In fact, one of the best investments you can make with your marketing budget is to partner with a solid firm like BroadVision Marketing.

Click on the button below to get your free eBook containing 10 Powerful Inbound Marketing Charts so you can make an informed decision, or call BroadVision Marketing at 707-799-1238.

 

10 Powerful Inbound Marketing Charts

 

Topics: agencies, marketing help, Marketing strategy, lead generation, outsourcing

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