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BroadVision Marketing Blog

Jon Sooy

Jon Sooy, Marketing Coach and Inbound Marketing Consultant. Jon has been a member of the BroadVision team on and off since it's inception. A print and supply chain industry veteran of over 20 years, Jon possesses a high aptitude for presenting to and inspiring others to be creative. While Jon speaks the language of marketing, his background and technical knowledge enable him to facilitate and act as a powerful liaison between creative staff, Business Owners, Supervisors and IT personnel.
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Recent Posts

Your Website's Homepage Is A Landing Page. Sort Of.

Posted by Jon Sooy on Wed, Apr 03, 2019 @ 01:27 PM

For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homepage and a landing page is critical.

 

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Topics: landing page, website traffic, inbound marketing, SEO, homepage

Fearless Landing Page Design

Posted by Jon Sooy on Wed, Mar 27, 2019 @ 12:09 PM

If you're not a marketer, but a business owner or manager tasked with your own marketing, landing pages can be intimidating.

 

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Topics: call-to-action, website traffic, Landing pages, lead generation, lead magnet

Digital Marketing 101: Strategy Vs. Plan

Posted by Jon Sooy on Wed, Jan 23, 2019 @ 11:57 AM

For most people, these two terms mean the same thing and are often used interchangeably. We speak of our strategy and describe our plan, and we're talking about one thing. However, it's critically important for a successful digital marketing effort to understand that a strategy is not a plan. So, what's the difference?

 

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Topics: digital marketing objectives, inbound marketing, Marketing Plan, Marketing strategy, digital marketing

Content Marketing Basics: A Primal Challenge

Posted by Jon Sooy on Wed, Nov 28, 2018 @ 07:01 AM

Okay, so that title might seem a bit esoteric. But, the truth is, marketing at its core is a primal activity. And it really has great deal in common with your grandfather's tackle box.

 

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Topics: content marketing, conversion, lead generation strategy, Marketing strategy, AIDA

Marketing Plans: If It's Not Documented, It Won't Work

Posted by Jon Sooy on Wed, Nov 07, 2018 @ 01:00 PM

There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.

 

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Topics: content marketing, inbound marketing, Marketing Plan, Marketing strategy, lead generation

Email Marketing 2018: Old School Still Reigns

Posted by Jon Sooy on Wed, Aug 15, 2018 @ 04:33 PM

Email marketing has been around for forty years. And, despite the repeated warnings that email is dead when it comes to marketing, no one seems to have told the customers. Email still rocks in 2018!

The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago. 

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Topics: email, Email lists, email marketing, list building, email marketing strategy

Seven Deadly Sins Of Your Website Design

Posted by Jon Sooy on Thu, Jun 28, 2018 @ 12:32 PM

Most business owners realize that websites are not permanent fixtures and must be updated periodically. But many businesses still commit deadly sins with their new designs. Don't be that business.

Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important. 

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Topics: website traffic, Landing pages, SEO strategy, website design, email marketing strategy

Facebook Remarketing And The Costs Of Social Media

Posted by Jon Sooy on Thu, May 24, 2018 @ 11:39 AM

If you are like most Americans – around 70 percent of them, to be exact – you use social networking sites such as Facebook, Twitter, LinkedIn and others. And, if you are like almost everyone on the planet, you use Google to find stuff on the Internet.

Especially on your mobile phone.

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Topics: Facebook advertising, social media marketing, paid media, trust building, remarketing

10 Questions to Ask Before Hiring an SEO Company

Posted by Jon Sooy on Wed, Apr 25, 2018 @ 12:48 PM

So you think you’re ready to hand your SEO efforts off to the experts. That can actually be a smart move. But before you sign anything, you need to ask some hard questions.

Successful businesses routinely outsource functions to vendors and such as bookkeeping and payroll, for example. The thinking is that it is often far more cost-effective to pay a third-party to manage these tasks than paying staff to do them. But there’s more to outsourcing than savings.

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Topics: off page seo, mobile search, SEO company, outsourcing, SEO strategy

Inbound Marketing 101: Back To Basics (Part 2)

Posted by Jon Sooy on Wed, Apr 11, 2018 @ 01:29 PM

The primary objective for inbound marketing is to drive traffic to your website. That means bringing visitors by means of your published content. And not just any visitors, but those who will make your ideal client or customer.

That may sound pretty simple and even a bit obvious. But the truth is that too many brands simply publish content without a clear objective in mind nor with a structured strategy in place. And the results are... well, less than stellar.

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Topics: inbound marketing strategy, marketing research, who is your customer?, personas, avatars

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