There is an old saying that goes, "Plan your work and work your plan." That's a truism and a clever phrase. But the deeper truth is that if you don't document your plan, it's not likely going to go well - if at all.
The first email was sent in 1971. Just after the Age of Dinosaurs. The first mass email marketing campaign was launched in 1978 or, as Abraham Lincoln might have put it, two score years ago.
Have you ever wondered what makes for a really good website? There are many factors and design is one of the main elements to consider. All the things your website visitor cannot see are important, but what that visitor does see and experience is arguably more important.
Especially on your mobile phone.
Successful businesses routinely outsource functions to vendors and such as bookkeeping and payroll, for example. The thinking is that it is often far more cost-effective to pay a third-party to manage these tasks than paying staff to do them. But there’s more to outsourcing than savings.
That may sound pretty simple and even a bit obvious. But the truth is that too many brands simply publish content without a clear objective in mind nor with a structured strategy in place. And the results are... well, less than stellar.
This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."
Even in this brave new world of digital marketing that's gotten a real shot in the arm from the fact that two-thirds of Americans own Smartphones, millions of salespeople are really reluctant to fully embrace customer relationship management (CRM) platforms.
Content marketing has been around for at least the last decade, and it's revolutionized the way in which businesses interact with modern-day, Smartphone-equipped mobile customers.
Incorporating a customer relationship management (CRM) system into your sales' processes can give your business a number of advantages over your competitors while putting you in the good graces of your customers.