Want To Attract Leads? Use A Lead Magnet!
[This article first appeared here in March 2019 and has been updated and revised.] Whether you’re building an email list …
Your Website's Homepage Is A Landing Page. Sort Of.
For business owners or managers, marketing terms can be confusing. But knowing the distinction between a website's homep …
A Call-To-Action For Your Inbound Marketing
What Is Your Call-To-Action? What is a call-to-action (CTA) exactly? It is typically a virtual button or link that is pl …
Inbound Marketing Pro Advice: Landing Pages--Make Me an Offer or 40+
Landing pages are one of my favorite parts of a website. Know why? Your website is mostly static, meaning you don’t make …
4 Parts of a Call to Action that Lead to Conversion
All businesses selling products or services are familiar with the term marketing budget. This means a plan to organize …
Two Landing Pages Properties and Five Ways They Work
You have spent a lot of your marketing budget setting up your website. Your homepage looks real good and reminds you of …
The New Facebook Marketing
[caption id="" align="alignright" width="245" caption="Image via CrunchBase"] [/caption] What do you think of when you t …
Landing Page Management Processes (3)
[caption id="" align="alignleft" width="210" caption="Khafres pyramid in Giza, Eqypt"] [/caption] A military tactical mo …
Optimizing Traditional Landing Pages (1)
[caption id="" align="alignright" width="279" caption="Feedback loop"] [/caption] You have a business or a service. What …
