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What Is a Grassroots Marketing Strategy?
A grassroots marketing strategy puts your company's name in the community, helping you find potential customers in the a …
4 Ways Inbound Marketing Rules [Infographic]
Chances are that you are either a business owner who oversees your own marketing efforts for your company, or a staffer …
The Sales Funnel and Inbound Marketing
Most business owners are familiar with the traditional marketing concepts such as the AIDA model of Attention-Interest-D …
All SEO Companies Are Not Created Equal [5 Tips]
Contrary to recurring rumors from self-proclaimed marketing gurus, SEO is not dead. But neither are fly-by-night SEO com …
Factors Affecting the Target Market Segment
Every business owner knows the importance of market segmentation: getting the most out of every marketing dollar depends …
5 Tips For A Great Press Release Format
As a business owner or marketer it is essential to have a great press release format at hand. Contrary to some of the na …
Inbound Marketing Strategy And The Marketing Mix
One of the questions that often comes up is how does an inbound marketing strategy and the marketing mix work together? …
Local Internet Marketing: Driving Traffic
Whether you’re an older, well-established local business or a relatively young one, you’re likely at least somewhat fami …
How to Do a Market Segment Analysis (6 Steps)
Knowing who you are targeting and how to get their attention is critical for any marketing effort. Without knowing this, …
4 Wins From Working With An Inbound Marketing Company
According to HubSpot, one of the premier inbound marketing and sales platforms in the world, "inbound marketing" began i …
