Being aware of the most common blogging mistakes will improve your blog and keep you from diminishing your business blogging efforts.
One of the major components of inbound marketing is creating great content. One of the best ways to generate a steady flow of this great content is by publishing a business blog.
Inbound marketing using content has a proven track record of increasing awareness and sales, and it can dramatically improve your brand’s equity. But, if no one is looking at the content you've produced, your efforts are not going to net you any kind of ROI.
Your Blog Can Be a Powerful Content Marketing Tool
As a business owner, you want to build your brand, reach your target audience,increase awareness, gain customers, and earn a profit. Your business blog can be a key component for reaching these goals, provided you can make it work for you. Unfortunately, there are a number of common business blogging mistakes that can diminish your efforts.
Today, with the technology and multiple platforms available, it is incredibly easy to set up and publish a blog. Unfortunately, it is also incredibly easy to expend an inordinate amount of time to little effect if your blog fails to gain or keep readers.
Here is a graphic illustrating 10 of the most common blogging mistakes that you need to avoid:
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3 Bonus Mistakes You Should Strive to Avoid When Blogging
Not Editing Effectively
Unfortunately, too many business bloggers spend more time thinking about what they can say than they do editing their blog posts. Take the time to look over your post thoroughly before sending. Read through it and listen for awkward phrasing and always double-check for errors. It doesn't have to be "perfect" but make sure that it is corrected and readable before you hit "publish".
Not Breaking Up Your Content
The longer your post, the more often you need to put in paragraph breaks. It's not so much that your readers are lazy, but reading screens can be taxing. Make it easy for them to follow and digest your content by breaking it up with headers and bullet points and making good use of white space.
Writing Way Too Much
While it is a struggle for many bloggers to craft four or five hundred words, there are some who relish the prospect of another 1,500 word blog post. Unless you are Neil Patel and have something that warrants the epic post category, go short. Keep it short and sweet to around 500 words and your audience will appreciate you. Their time is valuable, and they aren't going to be fooled into thinking quantity equates with quality.
Getting Help With Your Inbound Marketing Efforts
The approach of inbound marketing holds great promise for your business. But achieving your marketing objectives with a content marketing strategy does take time. It won't happen with a few blog posts or some other great content. People will need to consume your content for a while before they contact you. Yet, without your content compelling them to contact you, your goals may never be met.
The good news is that you don't have to figure out alone. In fact, one of the best investments you can make with your marketing budget is to partner with a solid firm like Petaluma-based BroadVision Marketing. We are your local partner for your local marketing needs.
Click on the button below to get your Free Business Blogging Guide to help you create a great blog, or call BroadVision Marketing at 707-799-1238.
