A Sample Marketing Plan and Inbound Marketing
Having a great sample marketing plan will give you a powerful and most cost-effective approach for your Inbound Marketing. And why inbound marketing? Compared to traditional marketing methods, inbound consistently outperforms and typically costs far less.
A few stats from HubSpot illustrate this fact:
- 57% of businesses have acquired a customer through their company blog.
- 42% of businesses have acquired a customer through Twitter.
- 57% of companies have acquired a customer through LinkedIn.
- 48% of companies have acquired a customer through Facebook.
- Inbound marketing costs 62% less per lead than traditional outbound marketing.
Having said that, it is important to keep in mind that inbound marketing is not a "cookie-cutter" approach to marketing either. While the inbound approach has a number of consistent components and tactics, each strategy and subsequent plan is unique to each user.
Every Business Can Use Inbound Marketing But Yours Is Unique
Your business is like no other. Really. Your goals, your challenges, your offerings - they are all unique to you and your business. Even if you think you are simply a commodity. And because your business is unique, your marketing plan shouldn't be generic either.
We can offer a sample marketing plan, but the goal is to adapt it, modify it, make it your own. What might work well for your competitor across town may not be exactly the plan that will be most effective for you. Your marketing strategy should be crafted with your vision, your objectives, and your customers in mind.
Now that we've established that not all businesses are the same, nor are all effective marketing plans, let's look at a generic approach to inbound marketing.
A 13 Step Checklist for a Sample Inbound Marketing Plan
While any marketing strategy and action plan will differ for the unique needs and objectives of your business, a typical inbound marketing plan will consist of the following steps:
Get Help With Your Inbound Marketing Plan
The approach of inbound marketing holds great promise for your business. But achieving your marketing objectives with a content marketing strategy takes time. It won't happen with a few blog posts or some other great content. People will need to consume your content for a while before they contact you. Yet, without your content compelling them to contact you, your goals may never be met.
The good news is that you don't have to figure out alone. In fact, one of the best investments you can make with your marketing budget is to partner with a solid firm like BroadVision Marketing. Click on the button below to get your free Complimentary Inbound Marketing Session so you can make an informed decision, or call BroadVision Marketing at 707-799-1238.