It's not really news to most business owners and marketers anymore: content and inbound marketing are a killer combination for cost-effective results. However, the question often arises around what types of content and what specific tactics tend to work best.
It is true that all content is not created equal, nor do leads and prospects respond equally to all content. But time and experience has brought a great deal of insight (not to mention tons of data!) that has revealed what works best.
4 Content Formats for Inbound Marketing
This infographic from our friends at Hubspot illustrates the top four content tactics and types that have proven incredibly successful at attracting and nurturing leads, as well as increasing loyalty among customers. While it isn't required to employ all four content types in your inbound marketing strategy, the real question to ask is, "Why not?"
Got Inbound Marketing Strategy?
Keep in mind that content types by themselves do not a strategy make. In other words, you could simply publish an occasional ebook or white paper and maybe a random infographic. And you might see some traction with a short-lived increase in traffic or shares. But the impact will be fleeting and unsustainable.
This is why strategy is so critical.
Having an inbound marketing strategy requires a plan that takes into account your goals, your target audiences, their preferences, and much more. A strategic inbound marketing plan will also include regular tracking and quantifying of relevant statistics and analytics. Oh, and then there are the issues of keywords, SEO, timing and overall marketing know-how.
A Content and Inbound Marketing Assist
The best news of all, of course, is that as an owner or a marketer strapped for time and resources, you don't have to go it alone. In fact, it is often a much more cost-effective and strategically superior option to outsource your content marketing efforts to a professional agency that specializes in inbound marketing.
Achieving your objectives with your marketing strategy also takes time. And it won't happen with a few blog posts or great ebook. People will need to consume your content for a while before they contact you. But without your content compelling them to contact you, your goals may never be met.
Content and inbound marketing work day in and day out. Once you post a blog article or upload a Slideshare piece, it is always there, working to educate and compel people to become leads. And when they do come to you, they are educated, informed, and much more likely to make the decision to buy.
Get your Free Complimentary Inbound Marketing Session to help you make an informed decision or call BroadVision Marketing at 707-799-1238.
