BroadVision Marketing Blog

The purists in the marketing world would say that Pay-Per-Click (PPC) and Inbound Marketing are mutually exclusive. Yet, together, they make a powerful marketing strategy.

We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach. 

Topics: Advertising, Google Search, content marketing, Advertising and Marketing, Landing pages, inbound marketing, PPC

Everyone knows now that content - good content - is the key to driving traffic to a website. But being simply "good" isn't enough. It has to be the right content, as well.

 

Topics: content marketing, website traffic, organic visitors, Business Blogging, inbound marketing, email marketing

When it comes to inbound marketing, there are many tools and platforms for driving website traffic. But if you're not on LinkedIn, you're missing out on a huge opportunity.

For a business owner, being on LinkedIn might seem like an obvious tactic, but actually doing it well can be a challenge. By now you have probably noticed that it seems just about everyone is on LinkedIn.

Topics: website traffic, inbound social media marketing, Best LinkedIn Tips, inbound marketing, LinkedIn, linkedin for business

When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal Chariot! So what works best to get seen?

One of the often misguided bits of content marketing advice that get passed around is that if you simply create good content, you can drive traffic to your website. While it is true that creating good content is absolutely essential for content marketing, it is only the first part of the equation. 

Topics: content marketing, Guest Blogging, inbound marketing, Content Marketing Strategy, email marketing, content distribution, distribution channels

An affordable local SEO marketing strategy involves hands-on work with your website and your Internet presence. The good news is that is achievable and effective.

[This post is a revised and updated version of an article published in September 2016]

Topics: affordable SEO, local SEO, local seo company, local seo service, local seo marketing, affordable local seo

Your business blog posts can establish your position as an expert or your company as a leader in your industry. But only if you are actually blogging!

Your company blog can be used to provide valuable information for your audience and become a trusted resource. 

Topics: content marketing, website traffic, Corporate blog, Business Blogging, inbound marketing, SEO

Everyone loves images. Real-world experience shows it and statistics confirm it. Better yet, people love to share visual content. And infographics offer powerful visual content.

We are visual creatures and we love to look at things and we love to watch. This is why video, for example, is increasingly popular in marketing. In fact, this year video content will represent 74% of all internet traffic. And four times as many consumers say they would rather watch a video about a product than to read about it.

Topics: social media marketing, infographics, Content Marketing Strategy, graphics, visual content

Dropped search rankings are a marketer’s worst nightmare. Even worse are unexpected drops because you have no idea where to even begin. Thankfully, there are a couple of things you can do to pinpoint the cause of the drop, so keep on reading and find out how to not only identify the issue, but solve it.

Topics: SEO

Great content creation is no walk in the park, but not every great piece of content gets shared. So put your efforts into content types that do.

Every marketer and business owner that creates content knows that if it doesn't get found and then shared, it simply exists. If your content is drawing traffic or creating traffic, you need to change your approach. But it may not be the quality of your work - just the nature of your content type.

Topics: Videos, article writing, Business Blogging, Likes, social media marketing, content creation, infographics

Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out who those people are and how to attract them requires research.

As a business owner it is not enough to simply say, "I know my customers." and think you have it all figured out. In fact, as much as we would like to think we do have it figured out, if you haven't done the work, you probably don't.

Topics: psychographics, target demographic, inbound marketing, personas, Content Marketing Strategy, avatars