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BroadVision Marketing Blog

Jon Sooy

Jon Sooy, Marketing Coach and Inbound Marketing Consultant. Jon has been a member of the BroadVision team on and off since it's inception. A print and supply chain industry veteran of over 20 years, Jon possesses a high aptitude for presenting to and inspiring others to be creative. While Jon speaks the language of marketing, his background and technical knowledge enable him to facilitate and act as a powerful liaison between creative staff, Business Owners, Supervisors and IT personnel.
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Recent Posts

Inbound Marketing 101: Back To Basics (Part 1)

Posted by Jon Sooy on Wed, Apr 04, 2018 @ 08:00 AM

There a number of ways to promote your brand and your products or services. Some work better than others depending on the type of business you have. But inbound marketing has been shown to work for just about every business. 

This is as good a time as any to revisit the fundamental meaning and definition of "Inbound Marketing."

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Topics: content marketing, inbound marketing, SEO, Social Media, Blogging

How CRM Helps (Instead of Hinders) Salespeople

Posted by Jon Sooy on Fri, Jun 24, 2016 @ 11:00 AM

Even in this brave new world of digital marketing that's gotten a real shot in the arm from the fact that two-thirds of Americans own Smartphones, millions of salespeople are really reluctant to fully embrace customer relationship management (CRM) platforms.

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Topics: CRM

The 2 C's of CRM: Context & Content

Posted by Jon Sooy on Fri, Jun 17, 2016 @ 10:00 AM

Content marketing has been around for at least the last decade, and it's revolutionized the way in which businesses interact with modern-day, Smartphone-equipped mobile customers.

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Topics: CRM

Why Every Business Should Rethink CRM's Impact

Posted by Jon Sooy on Fri, Jun 10, 2016 @ 12:30 PM

Incorporating a customer relationship management (CRM) system into your sales' processes can give your business a number of advantages over your competitors while putting you in the good graces of your customers.

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Topics: CRM

7 Benefits of Adopting a CRM System

Posted by Jon Sooy on Fri, Jun 03, 2016 @ 10:30 PM

Technology has officially taken over. It is such a big part of our daily lives, in fact, that your business needs to invest in technology if it wants to not only grow, but stand up to the competition. In this regard, you need to adopt a CRM system. But why? Using customer relationship management software isn’t just a popular business trend. It’s one of the most valuable technology investments that a business of any size can make. Let’s take a look at why:

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Topics: CRM

Why a Mobile Friendly Website Is Critical to Search Ranking Success?

Posted by Jon Sooy on Mon, Apr 06, 2015 @ 10:00 AM

Because Google said so. No, really - it was more than a year ago that internet usage on smartphones and tablets first surpassed access from PCs, and browser-based access is an increasingly major part of the market.

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Topics: mobile search, effective internet marketing

Effective Blogging for Your Small Business

Posted by Jon Sooy on Tue, Feb 24, 2015 @ 04:21 PM


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Topics: Small business marketing strategy, inbound marketing

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