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Inbound Marketing 101: Back To Basics (Part 2)

The primary objective for inbound marketing is to drive traffic to your website. That means bringing visitors by means o …

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Jon Sooy
by Jon Sooy
5 min read
Wed, Apr 11, 2018 @ 01:29 PM
inbound-marketing-101-back-to-basics-part-2
inbound marketing strategy marketing research
who is your customer? personas avatars

Create Your Content Marketing Personas [Tips]

Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out …

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by Jaco Grobbelaar
4 min read
Wed, Jun 07, 2017 @ 05:19 PM
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psychographics target demographic
inbound marketing personas Content Marketing Strategy avatars