Do you know why you have a blog for your company's website?
Is it there simply because "everybody has one", or because a marketing person suggested it?
If you are not clear on why your business has a blog, and you're not making good use of a business blog as a foundational part of your affordable Internet marketing efforts, it's time to begin!
Serious Business Blogs Leverage Affordable Internet Marketing
Blogging is the foundation for most Internet and content marketing efforts:
- According to research by HubSpot, marketers who have prioritized blogging are 13 times more likely to attain positive ROI.
- HubSpot data also indicates that B2B companies that maintain a blog produce 67 percent more leads than those that don’t.
- Another statistic from Demand Metric shows that 59 percent of B2B marketers consider blogs the most valuable channel.
So the question is, if your company website has a blog, how well is it being used? Or - in the words of our featured infographic - "How do you compare to serious business bloggers?"
Orbit Media Studios produced this information packed graphic that beautifully illustrates the benefits of pursuing a content marketing strategy using a business blog as it's basis.
One of the more critical points that come from the research is the importance of time and the discipline required to maintain an effective blogging strategy. While there are still hundreds of thousands of blogs that are published sporadically and with random posts of varying lengths and topics, the truly effective ones are not.
This suggests that a strategy and structured plan is necessary to establish and maintain an effective blog. And this really does take time and effort - significant resources that many business owners either cannot provide, or cannot afford to invest. The best aspect of this strategy is that you don't have to do it all.
A business blog by itself is not a comprehensive inbound marketing effort, by the way. There are a number of other elements, or content components, that can and should be combined strategically to generate traffic and develop relationships.
But a powerful blog can establish wide and ongoing influence since every post continues to "live" on the web and has the potential to continually draw traffic through organic search. In addition, the content of your individual blog posts can be repurposed in a variety of ways: guidebooks, white papers, PowerPoint or SlideShare presentations, and even video scripts.
Getting the Expert Inbound Marketing Help You Need
The good news is that not only can you have the expert help you need to make your marketing efforts work, you can get expert help for writing your business blog posts. Partnering with a firm like BroadVision Marketing allows you to experience the benefits of a quality blogging strategy without trying to figure out how to make it happen.
Keep in mind that achieving consistent results with your marketing strategy does take time, however. If you are engaged in content, or inbound, marketing it won't happen with a few blog posts, or a great guidebook. People will need to consume your content for a while before they contact you.
But without your content compelling them to contact you, your goals may never be met.
Content and inbound marketing work day in and day out. Once you post a blog article or upload a Slideshare piece, it is always there, working to educate and compel people to become leads. And when they do come to you, they are educated, informed, and much more likely to make the decision to buy.
Get your Free Complimentary Inbound Marketing Session to help you make an informed decision or call BroadVision Marketing at 707-799-1238.