Every business owner wants to save money. That's good business. But choosing "cheap" SEO services to achieve you marketing objectives may not be. Because when it comes to SEO service providers, you often get just what you pay for - if that!
What's So Bad About Cheap SEO Services?
The best way to approach this question is to attempt to define terms first. What, exactly, do we mean by "cheap" anyway?
According to a recent article in Website Magazine, the average cost for a typical SEO package is about $750 per month. A quick search of SEO consultants and marketing agencies offering SEO services seems to confirm this. However, it is easily possible to spend far more in monthly fees depending on the extent of services being offered.
But if we were to use this figure as a baseline of sorts, then it would appear that spending anything less than, say, $500 each month for SEO services could be considered "cheap".
Now that we have agreed on a number that represents cheap, the next question to ask is "What should you get in SEO services for your monthly fee?" Again, this is not an exact answer since 1) not every small business is alike, and 2) not every SEO service provider is alike. Obviously, the more you get the better the service, right?
One glaring example is the mainstay of most SEO marketing strategies, the venerable blog. Having a business blog could be considered a non-negotiable and is a foundation block of an effective marketing strategy. But when a marketing firm offers a broad number of services for a really low monthly amount, something usually has to be done at a discount by them.
And this is often the frequency and quality of the blog posts they offer to write for you.
Other services can suffer from this "cookie cutter", minimalist approach these agencies or consultants must take in order to generate a profit margin from their attractively low fees. The problem for most clients - the small business owner or marketing manager - is that they often are ignorant of what is required to implement a truly effective SEO strategy. And they tend to focus on costs, confusing the number of cool services with actual results when thinking of ROI.
Don't Forget Your Marketing Objectives!
The true measure of your ROI on SEO services are your marketing objectives and the quality and breadth of the service offerings. In other words, it's not enough to simply look at what your agency or consultant is doing for you with SEO. You must also look at what your agency or consultant is achieving for you in terms of your desired marketing objectives.
Analytics can be bewildering and deceptive, but they are critical for measuring results. And while page visits, click throughs, email opens, etc. are all vital and important to track, gaining new customers or clients is the final "proof in the pudding."
A good agency will insist that you have clear and achievable goals and objectives for your marketing efforts. A really good agency will help you refine those objectives and show you exactly how they intend to help you achieve them. And a great agency or consultant will tell you that any marketing strategy will require time, consistent effort, and approximate outcomes. In other words, beware of an SEO specialist who promises exact numbers in a set time frame.
Cheap SEO Services, Marketing Objectives, and You
What should you look for when choosing an inbound marketing agency? While you want to avoid the obviously "cheap" firms luring you, you also don't want to sell the farm for some premium, "everything but the kitchen sink" bundle of services that your business may not really benefit from.
Instead, look for proof of performance, proof of industry knowledge, and proof of trust. And with that in mind, here are five things you want from an agency:
Do I Even Need an Agency for SEO?
That's a great question and a valid one. Surely content creation and inbound marketing are tasks any capable business owner can manage? Is it really necessary to outsource these functions to a third party, no matter how good they are?
Well, yes and no.
Yes, you probably can do your own inbound marketing. But do you really have the time, resources, and knowledge to make it happen? The truth is that most companies don't. From both a resource allocation perspective and a cost-effectiveness perspective, it makes more sense to enlist the aid of a good outside team.
The Case for An Agency
Fortunately, you don't have to attempt this on your own! Your options for implementing a successful inbound marketing strategy include turning to a professional firm that can work with you to maximize your efforts.
A qualified agency like BroadVision Marketing will develop a road map with an implementation time line, marketing milestones, and key deliverables. Using this road map we will create the framework and structure for us to work with you and help you to achieve your marketing goals.
Get your Free Complimentary Inbound Marketing Session to help you make an informed decision or call BroadVision Marketing at 707-799-1238.