An great business blog on your company website is a foundational element for effective inbound marketing. But what makes for a really good blog?
By now you may have learned that having a blog for your business is supposed to be a great way to generate leads and communicate your brand story. And that's true! But you've also probably figured out that just putting out an occasional business blog post now and again doesn't seem to be all that effective.
And you're right.
As we said earlier, one of the foundational elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.
Typically, the more frequently the blog posts are published, the better. There are differing schools of thought on this facet of bloffing, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.
Business Blogging Basics
One of the fundamental realities of successful business blogging is the need for consistency and frequency. If you decide to publish a blog for your company you must commit to a schedule and stick to it. Both your audience and the search engines will appreciate it.
How often you choose to publish blog posts is ultimately up to you. Some businesses feel that one post per week is sufficient. Others have determined that two or three times each week is more effective for their content marketing objectives. Ultimately, regardless of the publishing frequency you decide upon, being consistent with that frequency is just as important.
But consistency and frequency alone will not guarantee a successful business blog. The biggest key to successfully blogging for business is creating successful posts! That is, posts that attract, engage, and inform your audience. We're not looking for Pulitzer Prize writing here - just good content that your audience will be drawn to and that will answer their question or solve their problem.
Four Key Elements to a Good Blog Post
In addition to being consistent and frequent, having these four key ingredients will help ensure that you are hitting the mark with your blog:
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A Great Business Blog is a Key Part of a Great Marketing Strategy
While a great blog is an essential and critical component of a successful inbound marketing strategy, it is only effective when combined with other, equally critical components. For example, creating and publishing periodic ebooks in the form of guides, tip sheets, or checklists can be combined with an email campaign to follow up with the leads your blog has generated.
Incorporating video and infographics into your blog can be a powerful and engaging addition to your inbound marketing mix of tactics. Ultimately, while a great blog can serve as the foundation of your overall strategy, having a multi-pronged strategy will help you make a real impact.
And it is always a good strategy to look for help in improving your business blogging efforts.
Getting Expert Help For Your Business Blog
Here is an additional tip for creating and publishing an effective business blog: get outside expert help. Digital marketing agencies, such as BroadVision Marketing, can offer expertise and tools that the typical business owner or marketing manager may not have.
It often helps to have an professional marketer's perspective to assess your content marketing strategy. Acquiring the insights and assessment of a third-party professional can be an investment that will bring a quantifiable return.
BroadVision Marketing offers all this and more. Get your Free Complimentary Inbound Marketing Session to help you make an informed decision or call BroadVision Marketing at 707-799-1238.
