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BroadVision Marketing Blog

Jaco Grobbelaar

Recent Posts

Does Blogging Still Matter?

Posted by Jaco Grobbelaar on Tue, Dec 22, 2020 @ 05:00 AM

[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]

With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?

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Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy

COVID-19 And It's Impact On Inbound Marketing

Posted by Jaco Grobbelaar on Mon, Nov 23, 2020 @ 05:00 AM

 

It is a bit ironic that a physical virus can affect the digital realm, but the impact of COVID-19 on marketing - and inbound marketing in particular - is real.

With the massive social and economic disruption brought about by the coronavirus and the various government responses to it, marketing strategies and emphasis have shifted. And this includes inbound marketing.

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Topics: inbound marketing strategy, online marketing strategy, marketing strategies, inbound marketing local, local seo marketing, COVID-19

Is Inbound Marketing Right For Your Business?

Posted by Jaco Grobbelaar on Fri, Oct 30, 2020 @ 01:31 PM

 

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

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Topics: inbound marketing strategy, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing

Want Customers? Inbound Marketing Strategy Works.

Posted by Jaco Grobbelaar on Mon, Sep 28, 2020 @ 08:00 AM

 

If you've been in business for any length of time you've probably discovered that there's a bewildering number of marketing approaches you could try.

So, how can you know what strategy to use?

 

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Topics: inbound marketing strategy, inbound marketing, inbound marketing agency, SEO, content creation

A Winning Business Blogging Strategy

Posted by Jaco Grobbelaar on Fri, Aug 28, 2020 @ 03:08 PM

 

Let's just say it right at the start: Blogging can be a powerful marketing tactic. 

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Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy

SEO, Small Business, And Blogging

Posted by Jaco Grobbelaar on Mon, Jul 20, 2020 @ 01:34 PM

You've probably heard it before, but one of the constants of SEO, online marketing, and blogging strategies is that they change. So, what still matters?

 

 

The short answer is, "It all still matters." The longer answer is, well, longer.

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Topics: Business Blogging, Small business marketing strategy, online marketing strategy, SEO strategy, blogging strategy

SEO And Inbound Marketing 2020

Posted by Jaco Grobbelaar on Mon, Jun 08, 2020 @ 05:00 AM

They say the more things change, the more they stay the same. And this is true in SEO and Inbound Marketing. Somewhat.

The question every marketer and small business owner must ask is, "What's changed and what has stayed the same?"

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Topics: inbound marketing strategy, inbound marketing, SEO services, local SEO, SEO strategy

Video Powers Website Traffic For Inbound Marketing

Posted by Jaco Grobbelaar on Wed, Apr 10, 2019 @ 06:50 AM

It's not an overstatement to stay that video is probably the most powerful medium on the Internet. And using video in your inbound marketing strategy can supercharge your results.

 

 

Like any other tactic and content format, video by itself does not make up a marketing strategy. It is merely a component of a strategy. That being said, when it's done well and effectively, video can help drive massive amounts of visitors to your site.

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Topics: inbound marketing strategy, Video Marketing, video, marketing trends, native video

Using EBooks In Your Content Marketing

Posted by Jaco Grobbelaar on Wed, Mar 20, 2019 @ 12:29 PM

There's a variety of content types that can be used in your content marketing efforts and eBooks are still winners.

 

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Topics: thought leadership, content creation, lead generation, ebooks, ebook

Want To Attract Leads? Use A Lead Magnet!

Posted by Jaco Grobbelaar on Wed, Mar 13, 2019 @ 12:37 PM

Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

 

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Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

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