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BroadVision Marketing Blog

Jaco Grobbelaar

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Improve Your Website Content By Upping Your E-A-T

Posted by Jaco Grobbelaar on Fri, Dec 30, 2022 @ 04:40 PM

Visitors to websites have grown more sophisticated in their expectations and are accustomed to finding what they need online, so quality content is critical.

And, while the New Year traditional means looking ahead, improving your website's value can mean looking back at what still matters moving forward.

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Topics: Google Search, website traffic, Blogging, page rankings, increase website traffic, authority content

How To Optimize Your Blog Posts For Local Traffic

Posted by Jaco Grobbelaar on Wed, Nov 30, 2022 @ 09:00 AM

 

[This article was originally published in March 2021 and has been expanded and updated.]

Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site

The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic. 

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Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization

Video As A Digital Marketing Rocket Boost

Posted by Jaco Grobbelaar on Mon, Oct 31, 2022 @ 05:00 AM

Everyone loves videos and we know video is powerful. But brands often undervalue the power of utilizing video to boost their digital marketing efforts.

Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.

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Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy

Digital Marketing And Helpful Content: Why It Matters

Posted by Jaco Grobbelaar on Thu, Sep 29, 2022 @ 05:00 AM

Content is the primary key to successful digital marketing. But if it's not helpful content, it isn't helping your search engine rankings.

Written content, whether webpage copy or business blog articles, are critical content elements that can provide what Google has termed "helpful content." And Google is now ranking search results accordingly.

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Topics: business blogs, Google Search, SEO, Search Engine Optimization, content creation, blogging strategy

What's Working In Digital Marketing In 2022

Posted by Jaco Grobbelaar on Wed, Aug 31, 2022 @ 02:40 PM

 

Marketing is as old as humankind. And it's still evolving. The challenge for small business owners is knowing what works. Especially for digital marketing.

Tactics by themselves do not constitute a marketing strategy, but the tactics used in a good strategy must be effective in and of themselves. 

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Topics: content marketing, social media marketing, digital marketing, effective internet marketing, SEO strategy, marketing tactics

Pillar Pages: A Content Marketing Powerhouse

Posted by Jaco Grobbelaar on Fri, Jul 29, 2022 @ 05:00 AM

There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.

But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.

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Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content

Your Business Blog: A Content Marketing Engine

Posted by Jaco Grobbelaar on Tue, Jun 28, 2022 @ 05:00 AM

There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.

By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.

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Topics: Corporate blog, Business Blogging, business blog, blogging strategy, blog post tips, blog post optimization

A Rose By Any Other Name: Inbound Marketing Essentials Simplified

Posted by Jaco Grobbelaar on Mon, May 30, 2022 @ 05:00 AM

 

For many small business owners, the terminology that swirls around the digital marketing realm is confusing, especially terms such as inbound marketing.

So many similar terms are recklessly thrown around by marketers and others that it seems it's easier to just ignore them all. But understanding the essentials of inbound marketing can be valuable for owners.

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Topics: content marketing, inbound marketing, social media marketing, digital marketing, email marketing, online marketing

10 Reasons Why Content Marketing Works

Posted by Jaco Grobbelaar on Thu, Apr 28, 2022 @ 05:00 AM

Updated Dec. 2023

Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2023 it has shown to be more effective than ever before.

Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices. 

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Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution

5 Tips For Boosting Your SEO Results

Posted by Jaco Grobbelaar on Thu, Mar 31, 2022 @ 10:30 AM

 

The world of SEO is both broad and deep. Like a flowing body of water, it is also changing constantly. And it is hard for business owners and marketing managers to stay afloat.

The reality is that comprehensive SEO management is a full-time occupation, but there are still actions you can take on your own to improve your website's search engine optimization.

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Topics: off page seo, affordable SEO, local SEO, SEO strategy, best seo practices, on page SEO

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