Marketing is as old as humankind. And it's still evolving. The challenge for small business owners is knowing what works. Especially for digital marketing.
Tactics by themselves do not constitute a marketing strategy, but the tactics used in a good strategy must be effective in and of themselves.
Topics: content marketing, social media marketing, digital marketing, effective internet marketing, SEO strategy, marketing tactics
There are few tactics for content marketing strategy a powerful today as the use of pillar pages for high-performing content on your site.
But knowing what makes for a quality pillar page and how to implement this power content tactic into your brand's marketing strategy can be challenging.
Topics: content marketing, website traffic, Content Marketing Strategy, blogging strategy, pillar page, authority content
There are few things more powerful when it comes to driving traffic to your company's website than business blog posts.
By harnessing the power of search engine optimization, frequent and consistent blog articles can pull in a higher percentage of leads and website visits than all other SEO tactics combined. If, that is, you have a proper strategy and produce valuable and relevant blog content.
Topics: Corporate blog, Business Blogging, business blog, blogging strategy, blog post tips, blog post optimization
For many small business owners, the terminology that swirls around the digital marketing realm is confusing, especially terms such as inbound marketing.
So many similar terms are recklessly thrown around by marketers and others that it seems it's easier to just ignore them all. But understanding the essentials of inbound marketing can be valuable for owners.
Topics: content marketing, inbound marketing, social media marketing, digital marketing, email marketing, online marketing
Content marketing has been a powerful force in the realm of digital marketing for decades. And in 2022 it has shown to be more effective than ever before.
Digital marketing incorporates a wide variety of tactics and strategies, but content marketing is not only a mainstay strategy, it is core component of successful digital marketing practices.
Topics: content marketing, content development, content creation, Content Marketing Strategy, digital marketing, content distribution
The world of SEO is both broad and deep. Like a flowing body of water, it is also changing constantly. And it is hard for business owners and marketing managers to stay afloat.
The reality is that comprehensive SEO management is a full-time occupation, but there are still actions you can take on your own to improve your website's search engine optimization.
Topics: off page seo, affordable SEO, local SEO, SEO strategy, best seo practices, on page SEO
For marketers and business owners or managers who function as marketers for their businesses, social media for inbound marketing can be a bit of a mystery.
Between the sheer number of potential platforms one can be on to the wide variety of formats that can be utilized on them, effective and optimal use of social media is challenging.
Topics: social media strategy, inbound marketing strategy, inbound marketing tips, inbound social media marketing, inbound marketing agency, social media marketing
Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?
Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.
Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog
There are literally dozens of actions you can take to help increase traffic to your website. But there are a few things that are the most effective.
Paid advertising, which, if done well, can boost traffic to your website as long as your campaigns are running. Yet, there are tactics you can execute that can increase website traffic without spending thousands of dollars every month.
Topics: website traffic, business blog, driving traffic, business website, increasing traffic, increase website traffic
You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and difficult to navigate. So, you leave.
We've all done it. And it's frustrating and even annoying for us. But it can be deadly to a business with a website that offers a poor user experience.
Topics: website traffic, user experience, UX, website design, on page SEO, digital marketing strategy