BroadVision Marketing Blog

[This article first appeared here in February 2019 and has been revised and updated for 2023.]

Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.

Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.

Topics: content marketing, Videos, YouTube Videos, Video Marketing, video, visual content, native video, short form video, AI, artificial intelligence

[This article first appeared here in March 2019 and has been updated and revised.]

 

Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.

As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.

Topics: landing page, website traffic, attract customers, Opt in e-mail, lead magnet

 

Blogs have been around for almost 30 years and the first business blogs started in the early 2000s. And today they serve as critical components of inbound marketing strategies.

Some blogs exist to provide a forum for a business owner while others are published with the primary goal of driving traffic to the website. In other words, as an inbound marketing tactic.

Topics: business blogs, inbound marketing strategy, Corporate blog, Business Blogging, blogging strategy, blog post tips, inbound marketing blog

[This article was first published in October 2020 and has been updated and expanded.]

A question we often hear is whether an inbound marketing strategy can work for every business model? In other words, are some businesses better served by more traditional marketing?

The truth is that almost any type of business can successfully make use of inbound content marketing. The key is in knowing your audience and demonstrating authority and expertise in your content. 

Topics: inbound marketing strategy, content marketing, online marketing strategy, inbound marketing, inbound marketing agency, local internet marketing, inbound content marketing

[This article first appeared here in May 2016 and has been updated and expanded.]

Businesses that thrive are efficient and focus on what they do best, and this often means outsourcing certain functions, such as inbound lead generation.

But this approach can be a challenge for smaller companies and start ups.

Topics: inbound marketing strategy, agencies, lead generation strategy, marketing help, Marketing strategy, lead generation, outsourcing, inbound lead generation

 

[This article was originally published in October 2015 and has been updated and expanded.]

For many business owners, handing over some or all of their marketing functions can be a relief. And this is especially true with inbound marketing services and your blog.

However, if you're a small business looking to engage a reputable inbound marketing service, your concerns regarding cost-effectiveness and efficiency can be very real. Not to mention any concerns about whether this "inbound marketing" thing really works?

Topics: business blogs, Corporate blog, Business Blogging, Professional Services Provider, inbound marketing, local inbound marketing agency, business blog, blogging strategy, inbound marketing services

[This article was originally published in February 2019 and has been updated and revised.]

One of the most common challenges facing any business engaged in a digital marketing strategy is the need for inbound content marketing.

That means publishing valuable content that educates and engages your prospects. This type of content is critical for an effective inbound marketing strategy. And any business can do it!

Topics: content marketing, User-generated content, inbound marketing, Blogging, content creation, Content Marketing Strategy

 

[This article was published in May 2017 and has been updated and revised.]

If you run a small business you don't have time to do everything. And even if you have a larger organization, it isn't efficient to do everything.

Which is why outsourcing critical functions can be strategically beneficial. And that includes your inbound lead generation efforts.

Topics: inbound marketing strategy, lead generation strategy, inbound marketing agency, affordable internet marketing, lead generation, outsourcing, inbound lead generation

 

[This article was originally published in July 2017 and has been updated and revised.]

If you are marketing your business, you are very likely engaged in local SEO basics and maybe even local inbound marketing. But do you have a local SEO strategy and plan?

The truth is that far too many businesses - small and large - are not approaching inbound marketing with any real documented structure. And their local SEO efforts are largely fragmented and inconsistent.

Topics: inbound marketing strategy, local inbound marketing, Marketing Plan, affordable internet marketing, local SEO, SEO strategy, affordable local seo, local seo basics

Visitors to websites have grown more sophisticated in their expectations and are accustomed to finding what they need online, so quality content is critical.

And, while the New Year traditional means looking ahead, improving your website's value can mean looking back at what still matters moving forward.

Topics: Google Search, website traffic, Blogging, page rankings, increase website traffic, authority content