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BroadVision Marketing Blog

Jaco Grobbelaar

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Affordable Internet Marketing Through Referrals

Posted by Jaco Grobbelaar on Mon, May 13, 2024 @ 06:09 PM

[This article was first published in May 2016 and has been updated, revised, and expanded.]

There are likely no other proven ways to create prospects that are favorable to your brand and ready to buy than through referrals. Even on the Internet.

When someone we trust recommends a product or service that we need, our natural tendency is to give that referral our first consideration. That's the innate power of referrals.

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Topics: inbound marketing, marketing site traffic, internet marketing, Social Media, affordable internet marketing, referrals, reviews, word of mouth

5 Email Types You Can Use With Inbound Marketing

Posted by Jaco Grobbelaar on Thu, Apr 18, 2024 @ 04:05 PM

[This article was first published in October 2017 and has been updated, enlarged, and revised.]

Having a great email marketing campaign is essential for successful inbound marketing. But you are not limited to only one type of email. 

The world of email is full of different varieties. Depending on the purpose and the intent, emails can take on any number of formats and types. 

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Topics: inbound marketing strategy, Email lists, Content Marketing Strategy, email marketing, email marketing strategy

Email Is A Versatile Marketing Approach

Posted by Jaco Grobbelaar on Fri, Apr 12, 2024 @ 10:18 AM

[This article was originally published in December 2018 and has been updated and revised.]

Email has been with us for almost 50 years. In fact, it's been around longer than many marketers!

But it is still a powerful tool and email marketing can be used in a number of surprising ways.

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Topics: content marketing, Email lists, email marketing, lead magnet, list building, email marketing strategy

Optimize Your Website For Affordable Local SEO Results

Posted by Jaco Grobbelaar on Wed, Mar 27, 2024 @ 03:02 PM

[This article was first published here in September 2017 and has been updated and revised.]

Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge.

There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53  seconds. Your goal, however, is to keep them engaged!

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Topics: website traffic, homepage, local SEO, user experience, website design, local seo marketing, affordable local seo, on page SEO, local seo basics

Where To Start With Local SEO

Posted by Jaco Grobbelaar on Tue, Mar 19, 2024 @ 08:27 PM

 

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Topics: SEO, affordable SEO, local SEO, SEO strategy, local seo marketing, affordable local seo, local seo basics

Video For Content Marketing: Be Seen And Deliver

Posted by Jaco Grobbelaar on Wed, Feb 28, 2024 @ 05:00 AM

[This article was first published in August 2018 and has been updated and revised for 2024.]

Most business owners shy away from creating video content and visions of expensive production requirements. But short form video doesn't have to be.

The reality of video content is that it can be easily produced with nothing more than a smart phone. And the power of short form video is unsurpassed in content marketing.

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Topics: YouTube Videos, Video Marketing, Media Marketing Strategy, Branding, video, visual content, native video, short form video

5 Tips For Driving Traffic With Blogs

Posted by Jaco Grobbelaar on Tue, Feb 20, 2024 @ 05:00 AM

[This article was first published here in February 2021 and has been revised and updated.]

Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses. Especially the website's blog.

Unfortunately, there is constant pressure on business owners and their marketing staff to get their website seen by more people. But just how to make that happen predictably?

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Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic, authority content

3 Tips to Inbound Marketing Engagement, Conversion and Nurturance

Posted by Jaco Grobbelaar on Tue, Jan 30, 2024 @ 05:03 PM

[This article originally appeared here in December 2013 and has been updated and revised.]


Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals.

If it's been a while since you thought about the real purpose of your published content and  inbound marketingefforts, you're not alone.

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Topics: Strong Connections, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, E-E-A-T

Engage Your Leads With A Compelling Call-To-Action

Posted by Jaco Grobbelaar on Tue, Jan 23, 2024 @ 05:00 AM

[This article was first published here in November 2017 and has been revised and updated.]

It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?

While inbound marketing and traditional, outbound marketing differ significantly, they do share some tactics. In addition to knowing you audience and leveraging the optimum channels, inbound and outbound marketing have one other thing in common: a call-to-action.

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Topics: Advertising, outbound marketing, CTA, call-to-action, inbound marketing strategy, Landing pages, lead magnet

Affordable Local SEO Requires Effective Landing Pages

Posted by Jaco Grobbelaar on Wed, Dec 27, 2023 @ 01:15 PM

 

[This article was first published in July 2017 and has been revised and updated for 2024.]

Whether it's simply a home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

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Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo, AI, GMB, Google My Business

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