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BroadVision Marketing Blog

Jaco Grobbelaar

Recent Posts

A Marketing Strategy Or Random Acts Of Marketing?

Posted by Jaco Grobbelaar on Fri, Jan 28, 2022 @ 05:00 AM


Every business owner and marketing manager (often the same person!) knows that they need a marketing strategy. But what do they really have?

Simply carrying out assorted marketing tasks or "doing marketing" does not constitute a marketing strategy. Something more is required. And therein lies the problem for so many businesses.

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Topics: content marketing, inbound marketing, Marketing Plan, content creation, Marketing strategy, business blog

5 Top Ways to Increase Website Traffic In 2022

Posted by Jaco Grobbelaar on Fri, Dec 31, 2021 @ 05:00 AM


There are literally dozens of actions you can take to help increase traffic to your website. But there are a few things that are the most effective.

Paid advertising, which, if done well, can boost traffic to your website as long as your campaigns are running. Yet, there are tactics you can execute that can increase website traffic without spending thousands of dollars every month.

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Topics: website traffic, business blog, driving traffic, business website, increasing traffic, increase website traffic

UX: Why User Experience Is Critical

Posted by Jaco Grobbelaar on Mon, Nov 29, 2021 @ 05:00 AM


You're browsing the Internet and you click on a promising website link. But it's slow, or confusing, or cluttered and difficult to navigate. So, you leave.

We've all done it. And it's frustrating and even annoying for us. But it can be deadly to a business with a website that offers a poor user experience.

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Topics: website traffic, user experience, UX, website design, on page SEO, digital marketing strategy

Digital Marketing: What Matters In 2022

Posted by Jaco Grobbelaar on Fri, Oct 29, 2021 @ 10:15 AM


We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digital marketing powers on. Will you?

As with most business functions, many things will always remain the same in digital marketing, however, there are significant shifts and trends that matter. And that you want to know about.

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Topics: digital marketing objectives, digital marketing, marketing trends, marketing predictions, digital marketing strategy

Why A Business Blog Is Still A Thing

Posted by Jaco Grobbelaar on Thu, Sep 30, 2021 @ 05:00 AM


A business blog isn't simply "blogging for dollars" and it hasn't faded away into the misty realm of digital marketing history. Business blogs still rock.

So, what does this mean for you? A quality business blog is still "a thing."

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Topics: Corporate blog, Business Blogging, Small business marketing strategy, business blog, blogging strategy

3 Reasons Your Business Needs Digital Marketing

Posted by Jaco Grobbelaar on Mon, Aug 30, 2021 @ 05:00 AM

Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.

Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.

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Topics: inbound marketing, SEO, business blog, digital marketing, digital marketing strategy

SEO Basics For 2021 You Should Know

Posted by Jaco Grobbelaar on Sat, Jul 31, 2021 @ 10:00 AM


Every business owner is aware of SEO and many understand how it works. But few have the time to keep up on search engine optimization trends and changes.

But maintaining visibility online and maximizing online search traffic hinges on your SEO efforts.

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Topics: off page seo, SEO services, SEO strategy, best seo practices, on page SEO

If Content Is King, Then Content Strategy Is The Shogun

Posted by Jaco Grobbelaar on Fri, Jun 25, 2021 @ 05:00 AM


While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.

One of the major failings of any content marketing effort is the lack of a cohesive strategy.

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Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy

3 Fundamentals Of An Effective Digital Marketing Strategy

Posted by Jaco Grobbelaar on Mon, May 24, 2021 @ 05:00 AM


Digital marketing isn't really an option in today's world. If your business can't be found online, your business may as well not exist.

Think that's an exaggeration or a bit of journalistic hype? Think again.

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Topics: online marketing strategy, inbound marketing strategies, SEO strategy, digital marketing strategy, website development

5 Tips For Improving Your Email Marketing

Posted by Jaco Grobbelaar on Fri, Apr 30, 2021 @ 05:00 AM


First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.

And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.

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Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy

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