BroadVision Marketing Blog

Are you struggling to get your business noticed in local search results? It all starts with using the right keywords. Local keyword research is an essential part of any successful SEO strategy, but it can be overwhelming if you don't know where to start. 

Here at BroadVision Marketing, we want to guide you through the process of finding the perfect search terms for your business and help you stand out in local searches. Get ready to boost your online visibility and attract more customers than ever before!

The Importance of Keyword Research

If you want your business to be found online, you need to make sure you're using the right keywords. That's where keyword research comes in.

Keyword research is the process of finding and analyzing the words and phrases that people are using to search for businesses like yours. By understanding what keywords your customers are using, you can make sure that your website and marketing materials are optimized for those terms.

There are a number of different ways to do keyword research, but some of the most popular methods include using Google AdWords Keyword Planner and Google Trends. There are also a number of paid tools available, like Moz Keyword Explorer and SEMrush.

No matter which method you use, there are a few things to keep in mind when doing keyword research:

• Think about what kind of information your customers are looking for. What questions do they have? What problems do they need to solve?
• Identify the keywords that are relevant to your business. These could be general terms like “plumber” or “restaurant,” or more specific phrases like “leak repair” or “vegan breakfast NYC.”
• Use a variety of tools to get a well-rounded view of the keyword landscape. Each tool will give you different data points, so it's important to use multiple sources.
• Keep an eye on trends over time. Search behavior can change quickly, so you'll want to stay up-to-date on the latest keyword trends.

By doing thorough keyword research, you can make sure that your website and content are optimized for the search terms your customers are using. This helps ensure that you're reaching the right people, and that they find what they're looking for when they land on your site.

How Local Keyword Research Helps Your Business

Local keyword research is the process of finding and selecting keywords that are relevant to your business's products or services and location. By targeting these keywords, you can improve your chances of appearing in local search results and attracting customers who are looking for what you offer.

There are a few different approaches you can take to conducting local keyword research. One is to start with a general keyword list and then narrow it down by adding more specific terms that relate to your location. Another approach is to brainstorm a list of potential keywords based on your business type, product or service offerings, and target market. 

Once you've selected a few promising keywords, it's important to test them out to see if they're effective in driving traffic to your website or generating leads. You can do this by creating landing pages optimized for each keyword and tracking your results over time. If you see a positive ROI from your efforts, then you know that local keyword research is an effective way to grow your business.

The Purpose of Your Blog

The purpose of your blog is to improve your local SEO. By writing about topics related to your business, you can attract local customers and improve your chances of ranking higher in search engine results pages (also called SERPs). 

Local keyword research is an important part of blogging for local SEO. By finding the right keywords, you can ensure that your blog posts are relevant to your target audience and stand out in the search results.

Understanding Local Keyword Research

Local keyword research is a process of finding the right search terms for your business that help you attract local customers. It involves identifying and targeting keywords that are relevant to your business and are also being used by potential customers in your area.

There are a number of ways to go about conducting local keyword research. The most important thing is to start with a list of keywords that are relevant to your business. Once you have a list of relevant keywords, you can use a variety of tools to help you identify which ones are being used most frequently by potential customers in your area.

Once you have identified some potential keywords, it’s important to test them out before you start using them in your marketing campaigns. The best way to do this is to create a small ad campaign using the keyword in question and see how well it performs. If it doesn’t perform well, then it’s probably not worth using in your marketing efforts. But if it does perform well, then you know you’ve found a good keyword to target for your local campaigns.

What Are Local Keywords?

If you’re running a business with a physical location, then local keywords are essential for getting found in search engines. But what are local keywords, and how do you find the right ones for your business?

Local keywords are simply keywords that include a geographic component that is local to your business. For example, if you’re a florist in Los Angeles, some relevant local keywords might be “flower delivery Los Angeles” or “wedding florist Los Angeles.”

There are several different tools as mentioned that you can use to find local keywords that are relevant to your business. Pick the one that works best for you and come up with a list that applies to your area and products or services. 

Another way to find local keywords is to simply add your city or state to your seed keyword and search for it on Google. For example, if you search for “florist New York” you’ll see a list of relevant results, including both local businesses and national flower delivery services that serve the New York area.

Once you have a list of potential local keywords, you can start incorporating them into your website content, titles, and meta tags. But don’t stuff your site with too many keywords – focus on quality content that’s tailored to your local audience.

Why Local Keyword Research is So Important for Businesses

Local keyword research is critical for businesses that want to rank in Google Maps and other local search results. By doing local keyword research and including the right keywords on your website (and in your Google My Business listing), you can improve your chances of ranking in local search results and getting more customers through the door. It is the best way to improve organic traffic to your website for the products and services you offer, directly in the neighborhoods that you serve. 

Types of Local Keywords

There are a few different types of local keywords that businesses should target in their SEO campaigns. The first type is service keywords, which are keywords that describe the services that your business offers. For example, if you’re a plumber, you would want to target keywords like “plumbing services” or “emergency plumbing.”

The second type of local keywords are referred to as location keywords. These are keywords that include the city or region where your business is located. For example, if you have a restaurant in Los Angeles, you would want to target keywords like “restaurants in Los Angeles” or “Los Angeles restaurants.”

The third type of local keywords are product keywords. These are keywords that describe the products that your business sells. For example, if you sell clothing, you would want to target keywords like “women’s clothing” or “men’s clothing.”

Targeting the right mix of these three types of local keywords will help you attract more relevant traffic to your website and help improve your chances of ranking higher in search engine results pages.

Conducting Local Keyword Research

Before you can optimize your website for local SEO, you need to know which keywords to target. This involves conducting local keyword research to find the terms that potential customers are actually searching for.

There are a few different ways to go about this. The most commonly used method is using the keyword research tools we have mentioned throughout this piece. They are all great at what they do, and give you a wide range of keywords people actually use to look up products and services on the web. 

Another option is to simply look at your competitors' websites and see what keywords they're targeting. The more you learn about your competitors, the more likely you are to overtake some of their traffic if you follow their example. You can also check out online directories like Yelp to see what terms are being used in local searches.

Once you've compiled a list of potential keywords, it's time to start incorporating them into your website. Use these terms throughout your site, including in the titles and tags of blog posts, in product descriptions, and on landing pages. By doing so, you'll make your site more visible in search results for these terms, helping you attract more local customers.

Defining Your Target Audience

Before you can determine which keywords to target, you first need to understand who your target audience is. What are their needs and interests? What problem are they trying to solve? Once you have a good understanding of your target audience, you then need to figure out which keywords will be most relevant to them.

You can start by looking at your competition. See what keywords they are targeting and try to come up with some that are similar. You can also use various tools to see what keywords are being searched for in your industry.

Use the keywords you come up with in your website content and social media posts. See how people respond and which ones generate the most traffic. With a little trial and error, you should be able to find the perfect keywords for your business.

Utilizing Your Google Business Profile

If you want your business to be found by people searching for local businesses like yours, you need to make sure your Google My Business profile is up-to-date and accurate. Here are some tips for utilizing your GMB profile to its fullest potential:

Include as much information as possible in your GMB profile, including your business name, full address, your phone number, the website URL, your hours of operation, and more. The more information you can provide, the easier it will be for potential customers to find and contact you.

Make sure your NAP (your name, address, and phone number) information is consistent across all your online listings. Inconsistent NAP info can confuse search engines and hurt your chances of ranking well in local search results.

Add photos and videos to your GMB profile to give potential customers a better idea of what your business has to offer. The more you personalize your profile, the more people will resonate with what you offer. 

Encourage customers to leave reviews on your GMB profile. Positive customer reviews can help improve your rankings in local search results.

Make sure to respond to customer reviews on your profile, both positive and negative. This shows customers that you care about their experience and are willing to address any issues they may have.

You can use Google’s insights tools in GMB to track how many people are viewing your business profile, how often customers are interacting with it, and more. This data can give you valuable insight into how effective your efforts are and where you can improve.

Analyzing Competitor's Websites

One of the best steps to effective local keyword research is analyzing your competitor's websites. This will give you a good idea of the keywords they are targeting and how successful they are at ranking for those keywords.

One way to go about this is to simply Google the keywords you think they may be targeting and see where their website ranks. If they are consistently ranking in the top 3 results, then they are doing something right and you should take note of their keywords.

Another way to analyze their website is to use online tools. These tools will show you what keywords your competitors are ranking for and how much traffic they are getting from each keyword. This information can be very valuable in helping you choose the right keywords for your business.

Collecting Data and Evaluating Results

Before you can begin to optimize your website for local search, you need to first understand what people are actually searching for when they're looking for businesses like yours. This requires collecting data and evaluating the results to find the right keywords for your business.

There are a few different ways to collect data on potential keywords:

• Use keyword research tools as they will show you how often certain keywords are being searched for, as well as related keywords that you may want to consider targeting.
• Look at your website's analytics data to see which keywords people are already using to find your site. You can also use Google Search Console to see which queries are bringing people to your site.
• Ask your customers directly what words they would use to search for a business like yours. You can do this through surveys or by simply asking them in person.

Once you have a good list of potential keywords, it's time to start evaluating them. There are a few factors you'll want to consider:

• How relevant is the keyword to your business? Make sure you're not just targeting generic terms that could apply to any business in your industry. The more specific the keyword, the better.
• How much search volume does the keyword have? If no one is searching for a particular keyword, it's not going to do you much good. Use keyword research tools to check the search volume for different keywords.
• How competitive is the keyword? If a lot of other businesses are targeting the same keyword, it may be difficult to rank for it. Using web tools can help give you an idea as to how competitive keywords are nationally and in your area specifically. 

Creating High-Quality Content

When it comes to ranking in local search results, high-quality content is key. But what exactly does “high-quality” mean when it comes to local SEO?

In general, high-quality content is informative, well-written, and relevant to your target audience. But there are a few other factors that come into play when trying to rank locally. For example, your content should be:

• Detailed and specific to your location: One of the main goals of local SEO is to help searchers find businesses near them. So, it’s important that your content includes detailed information about your location. Make sure to mention your city, state, and zip code throughout your website and on each page. And if you have multiple locations, be sure to create separate pages for each one with unique content.
• Optimized for the right keywords: In order for your content to be found by searchers, you need to optimize it for the right keywords. This means including relevant keywords throughout your website and on each page. To find the right keywords, start by thinking about what terms people might use when searching for a business like yours in your area. Then, use keyword research tools to find variations of those terms and related keywords that have high search volume.
• Highly relevant to searchers’ Intent: When someone performs a Google search, they’re looking for something specific. So, it’s important that your content is highly relevant to their Intent. For example, if someone is searching for “restaurants in New York City,” they probably want to see a list of restaurants in the area. Therefore, your content should include a list of restaurants with detailed information about each one.

In addition to creating high-quality content, you should also optimize other elements of your website such as the page title and meta description. This will help ensure that searchers can easily find your website when searching for local businesses in your area.

Optimizing Your Website for Local Keywords

When it comes to optimizing your website for local keywords, there are a few things you need to keep in mind. First, you need to make sure that your website is relevant to the local market. This means including local information on your website, such as your address, business hours, and local phone number. You should also include content that is specific to the location of your business. For example, if you have a restaurant in Los Angeles, you would want to include content about the city's food scene.

Second, you need to make sure that you optimize your website for the right keywords. Basically, this means you need to perform keyword research to find out which keywords are most likely to be used by people searching for businesses like yours in the area. Once you know which keywords to target, you can then optimize your website for them by including them throughout your website and social media channels.

Third, you need to make sure that your website is easy to find. This means making sure it appears in local search results when people search for relevant keywords. One way to do this is by submitting your site to local directories and listing sites. Another way is by building links from other websites that are relevant to yours.

By following these tips, you can ensure that your website is optimized for local keywords and easy to find by potential customers in the area.

Including Local Keywords in Your Business Listings

If you want your business to be found by local customers, it's important to include local keywords in your business listings. Local keywords are simply the keywords that include the cities that you serve. For example, if you're a plumber in Los Angeles, some local keywords you might want to target would be "plumber Los Angeles", "Los Angeles plumbing", or "plumbing in LA".

Including local keywords in your business listings is an effective way to make sure your business is found by local customers who are looking for the products or services you offer. By taking the time to do some keyword research and choose the right keywords for your business, you can ensure that your business is visible to its target market.

Utilizing Social Media to Connect with Local Keywords

If you're like most businesses, you want to rank for local keywords that will bring in customers from your area. When someone searches for something on a search engine like Google, the search engine looks at all of the websites it has indexed and tries to find the best match for the person's query. In order to index a website, the search engine needs to know what words and phrases are on the website. That's where keywords come in.

When you're optimizing your website for local keywords, you need to make sure that the keywords you're targeting are ones that people in your area are actually searching for. Otherwise, you're just wasting your time.

So how do you find out what people in your area are searching for? One great way is to use social media.

There are a few different ways you can use social media to research local keywords:

• Look at popular hashtags related to your business or industry and see what people are saying about it. This can give you some great ideas for new keyword ideas.
• Check out Twitter trends for your city or region and see what people are talking about. This can also give you some great ideas for new keywords.
• Join local Facebook groups and start engaging with people in your area. You can also look at what kinds of topics people are talking about and see if any of them could be good sources of keyword ideas.

These are just a few ways you can use social media to research local keywords. It's important to remember that there is no one-size-fits-all solution when it comes to local keyword research, so it's best to experiment and see what works best for your business.

Tracking and Measuring Success

If you're serious about ranking in local search, you need to be diligent about tracking and measuring your success. There are a number of metrics you can track, but some are more important than others. Here are the most important metrics to track:

• Rankings - Obviously, you'll want to track your rankings in the local search results. You can do this manually by searching for your targeted keywords and noting your position in the results, or you can use a tool to automate the process.
• Search Volume - In addition to tracking your rankings, you should also track the monthly search volume for your targeted keywords. This will give you an idea of how much traffic you can expect to receive if you rank in the top spot.
• Click-Through Rate (CTR) - Once you start appearing in the local search results, track your CTR to see how often people are clicking through to your website. A low CTR could indicate that your listing is not as relevant as it could be, or that it's not appearing in a prominent enough position.
• Leads/Sales - Ultimately, the goal of ranking in local search is to generate leads or sales for your business. So be sure to track how many leads or sales come from organic traffic from local search results. This will give you a good idea of whether or not your efforts are paying off.

By tracking and measuring your success, you'll be able to determine what's working and what's not. This will allow you to make any necessary adjustments to ensure that your local SEO efforts are as successful as possible.

Tips for Effective Local Keyword Research

When it comes to local keyword research, there are a few key things to keep in mind in order to be successful. First and foremost, you need to make sure that you are targeting the right keywords for your business. This means doing your research and finding keywords that are relevant to your business and that have a high search volume. 

Additionally, you want to make sure that you are using long-tail keywords. These tend to be more specific and will result in higher quality traffic to your website. If you want to attract local customers, you need to use the right keywords. Long-tail keywords are key phrases that are more specific (and usually longer) than the average keyword. By targeting long-tail keywords that relate to your business, you can improve your chances of appearing in relevant search results and driving traffic to your website.

Finally, once you have a list of potential keywords, you need to test them out and see which ones perform best for your business. Only by testing and tracking your results will you be able to truly find the most effective keywords for your needs. Follow these tips and you'll be well on your way to local keyword research success!

Research and Analysis Techniques That Work

There are a number of research and analysis techniques that can be used to identify the right keywords for your business. Here are a few of the most effective:

• Use keyword research tools: There are a number of excellent keyword research tools available online that can help you identify popular search terms related to your business, as well as their relative popularity and competitive landscape.
• Analyze your competitors: A great way to find popular keywords is to analyze your competitors' websites and advertising campaigns. What terms are they targeting? What seems to be working well for them?
• Look at search engine results pages: Another helpful way to research keywords is to simply look at the SERPs for relevant queries. What terms are appearing in the organic results? In the paid ads? This can give you some insights into which keywords are most popular and/or most lucrative.
• Talk to your customers: Finally, don't forget to ask your customers directly what terms they use when searching for businesses like yours. They may have some valuable insights that you won't find through any other research method.

Understanding the Importance of User Intent

User intent is the key factor that determines whether a searcher will find your content relevant and useful. If you can understand what someone is looking for when they search for a particular term, you can create content that meets their needs and helps them accomplish their goals.

There are four main types of user intent:

1. Navigational: The user is looking for a specific website or webpage.
2. Informational: The user is looking for information on a topic.
3. Transactional: The user is looking to buy something.
4. Commercial: The user is looking to research a purchase.

Understanding user intent is important for creating content that is relevant and useful. When creating content, it’s important to consider the user’s needs and goals and provide a solution to their problem in order to create a successful outcome for both the user and your website. Additionally, understanding user intent can help you optimize your content for search engines, so that it ranks higher in search results and reaches more people.

Staying Up to Date with Industry Trends

As a local business, it's important to stay up to date with the latest industry trends. This way, you can ensure that your keyword research is on point and that you're targeting the right terms for your business. Here are a few tips for staying up to date with industry trends:

• Read trade publications: Keep up with what's happening in your industry by reading trade publications. This will help you learn about new products, services, and trends that could impact your business.
• Attend trade shows and conferences: Another great way to stay up to date with industry trends is to attend trade shows and conferences. This is a great opportunity to network with other businesses and learn about the latest developments in your industry.
• Follow thought leaders on social media: A third way to stay up to date with industry trends is to follow thought leaders on social media. This way, you'll get insights and perspectives from leaders in your field on what's happening in the industry.
• Subscribe to email newsletters: Email newsletters from industry leaders or publications can help you stay on top of what's going on in your industry. Make sure to look for keywords and topics that you can use for your own content marketing purposes.
• Set up Google Alerts: You can also set up Google Alerts to get notified when there's new content published about topics related to your industry. This is a great way to stay on top of the latest news and developments in your niche.

BroadVision is Here to Help You Understand Local Keyword Research and Its Benefits!

There are several key benefits to conducting local keyword research for small businesses. First, it can help you identify the most effective keywords to target in your marketing efforts. Second, it can help you determine which search terms are most likely to result in conversions. And third, it can help you assess the competitive landscape in your local market.

If you need assistance with any of these steps, BroadVision Marketing would be happy to help! We specialize in helping businesses improve their online visibility and drive more qualified traffic to their websites. Contact BroadVision Marketing today to learn more!