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Digital Marketing: What Matters

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digi …

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4 min read
Oct 29, 2021 12:00:00 AM

3 Main Steps To Achieving Your Marketing Objectives

There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have …

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8 min read
Oct 4, 2021 12:00:00 AM

Attentionomics: An idea proposed by Steve Rubel

What do you get when you link attention with economic value creation? Attentionomics, which Steve Rubelsays is a combina …

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2 min read
Jun 6, 2021 12:00:00 AM

Internal, Inbound and Outbound Links vs. Inbound and Outbound Marketing

I have been stumbling over the words “internal”, "inbound" and “outbound” for the last few weeks and it seemed that no o …

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2 min read
Mar 28, 2021 12:00:00 AM

Top Channels For Content Distribution

When it comes to inbound marketing, content is said to be King. If that is true, then content distribution is the Royal …

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3 min read
May 22, 2020 12:00:00 AM

Using Social Media That Matters

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social …

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4 min read
Nov 16, 2018 12:00:00 AM

Video Marketing: Should Your Brand Go There?

Business owners and marketers all know that trends come and go. Investing too far into a new channel may be a bust. But …

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5 min read
Oct 24, 2018 12:00:00 AM

AIDA (Not The Opera) For Your Content Marketing Strategy

One of the problems business owners and marketers are facing today with the full-press advent of content marketing is wh …

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4 min read
Oct 4, 2018 12:00:00 AM