The Secret Language of Advertising Claims
We have been looking at advertising and the needs an item is supposed to fulfill. Now it’s time to look at the language …
The Role Of Social Media For Inbound Marketing
For marketers and business owners or managers who function as marketers for their businesses, social media for inbound m …
Headlines and Shoulders Above the Competition: 6 Top Headline Techniques
Guest Blogger—Ann Mullen Are all headline swipe files just a bunch of snake oil? I actually found a recent blog by Yaro …
Digital Marketing: What Matters
We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digi …
Attentionomics: An idea proposed by Steve Rubel
What do you get when you link attention with economic value creation? Attentionomics, which Steve Rubelsays is a combina …
Using Social Media That Matters
If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social …
Using Social Media Sites To Boost Your Content Marketing
Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should …