5 Tips For Creating Target Market Personas
You already know that your target market is essential to your marketing success. But how do you figure out who those peo …
Inbound Marketing 101: Back To Basics (Part 2)
The primary objective for inbound marketing is to drive traffic to your website. That means bringing visitors by means o …
Create Your Content Marketing Personas [Tips]
Content marketing as a basis for effective inbound strategy requires solid knowledge of your audience. But figuring out …
A Broad Vision of Marketing--To Inbound, Brick-and-Mortar and Beyond
When I posted this last March, it became one of my favorite articles. Why, you might ask. Because it is one of those art …
Infographic-Local Inbound Marketing: Know Your Target Market--Boomers
What do Bill Gates, the late Steve Jobs, “internet founder” Al Gore and a local inbound marketing strategy all have in c …
Personas—The Way to Understand Your Market Segment
Personas are a way to understand your market segment. I’ll bet you think you know all about personas. But do you have th …