3 Reasons Why Content Marketing Works
[This article was originally published in February 2024 and has been updated and revised.] Content marketing has been a …
3 Main Steps To Achieving Your Marketing Objectives
There is more to marketing objectives than simply increasing sales, and the key to achieving your objectives is to have …
Marketing Strategist Philip Kotler
Introducing Marketing Strategist Philip Kotler. This video was part of a talk given by marketing strategist Professor Ph …
Internal, Inbound and Outbound Links vs. Inbound and Outbound Marketing
I have been stumbling over the words internal, "inbound" and outbound for the last few weeks and it seemed that no o …
Why You Need Three Marketing Plans To Be Successful
If you've come to understand that an effective marketing strategy must have a plan, you're ahead of your competition. Bu …
Think Diversity With Affordable Internet Marketing
In many ways, an affordable Internet marketing strategy is not much different than an "old school" approach. There are d …
Affordable Internet Marketing Requires Strategy
Affordable Internet marketing is certainly a relative concept for business owners. Aside from what can be done online fo …
3 Different Final Ps for a Service Marketing Mix
When we looked at the marketing mix in previous blogs we talked more about actual products, but can the marketing mix wo …
3 More Marketing Mix Ps
When it comes to your marketing mix you need to mind your Ps and Qs, or at least your Ps. We have spent a lot of time ta …
Your Internet Marketing Strategy vs. Your Marketing Mix
The right online marketing strategies have the ability to transform your business. Rather than chasing and interrupting …