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How do you sell a tube of toothpaste? Part 1 of a three-part discussion

Guest Blogger Ann Mullen When advertising began at the end of the 1800s, it was enough to just put a drawing of the item …

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3 min read
Oct 22, 2020 12:00:00 AM

Inbound Marketing: The Truth About Facebook Fan Pages (Part 2)

We started the topic of inbound marketing Facebook Fan Page strategies on Monday, April 15, 2013. If this is the first o …

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5 min read
Apr 18, 2013 12:00:00 AM

Social Media--Who Benefits?

Have you counted the number of social media networks you are on? How many computers, tablets, netbooks, laptops, smartph …

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3 min read
Jan 31, 2013 12:00:00 AM

How To Use LinkedIn

Plenty of business people are not using LinkedIn to the best of their ability because they don't know how to make it wor …

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2 min read
Apr 8, 2012 12:00:00 AM

Business Blogging—Being Current, Receiving Comments, Getting Found

Social media has come to mean an array of activities from your website to Facebook, Twitter, LinkedIn and beyond. But th …

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3 min read
Mar 20, 2012 12:00:00 AM

Expanding Your Blog's Reach

I thought I was finished with the idea of do it yourself social media work, but apparently I am not. There are some othe …

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2 min read
Mar 11, 2012 12:00:00 AM

Make Guild not War with Social Media Management

I am going to go deep now into the world of Business Social Media Managing for those of you who want to do it yourself. …

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3 min read
Mar 8, 2012 12:00:00 AM

Fishing for Clients

Have you ever gone fishing and taken several poles? Business blogging and other platforms like Facebook and Twitter are …

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3 min read
Mar 1, 2012 12:00:00 AM

The Five Part Skeleton of a Business Blog

A business blog is the anchor to which all your other social media platforms are tied. It’s your blog that goes on your …

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3 min read
Feb 28, 2012 12:00:00 AM

Be Social: Four Insider Facts for Promoting Your Business Blog

[caption id="" align="alignright" width="300" caption="Being Social"] [/caption] Do you see yourself as Mr. or Ms. Busin …

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3 min read
Feb 21, 2012 12:00:00 AM