Local Inbound Marketing Question: Who is Your Customer?
Who is your client? We have looked at various ways to figure out information about your client. We have looked at demogr …
How to Create Content Ideas by the Number -- Part 1
Have you ever found an infographic that yelled your name? I have, often, but this has to be my new favorite -- HOW TO CR …
Demand Generation Strategy—What’s the Story?
What is the demand generation? Today’s buyers have changed, as stated in the article Demand Generation: “Today’s buyer a …
Attribution -- Tracking Points of Contact Before a Conversion
I have been wondering exactly how to count the many points of touch or contact a potential client has before becoming a …
Inbound Marketing's Dance: Activity of the Leads
Do you fully understand the steps which your leads go through and how they react to each step? This process is actually …
Infographic-Local Inbound Marketing: Know Your Target Market--Boomers
What do Bill Gates, the late Steve Jobs, “internet founder” Al Gore and a local inbound marketing strategy all have in c …
[Video Included] Enticing Your New Lead into Your Sales Funnel
Once you have found a good source of leads your next step is to entice them through your sales funnel. Your end goal is …
Why Lead Intelligence Will Make You Question Everything
Lead intelligence reminds me of Spy vs. Spy. Maybe that’s because the word “intelligence” is in there, like CIA and FBI. …
7 Local Inbound Marketing Top Tips to Make Bookmarking Work for You
Social bookmarking sites have been around for years, but their popularity as a local inbound marketing tool is just now …