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The Secret Language of Advertising Claims

[caption id="" align="alignleft" width="210" caption="Creative Advertising"] [/caption] We have been looking at advertis …

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4 min read
Oct 10, 2011 12:00:00 AM

Buy this or I will chuck wood in your pond: Part 2 of a three-part discussion

[caption id="" align="alignleft" width="180" caption="Shatner as Captain James T. Kirk"] [/caption] Guest Blogger Ann Mu …

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4 min read
Oct 4, 2011 12:00:00 AM

How do you sell a tube of toothpaste? Part 1 of a three-part discussion

[caption id="" align="alignleft" width="210" caption="Advertising from 1890sGuest Blogger Ann Mullen"] [/caption] Guest …

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3 min read
Oct 3, 2011 12:00:00 AM

Advertising--Digital, Physical, Promotional

[caption id="" align="alignleft" width="240" caption="Classified Ad"] [/caption] We are still looking at the basics in a …

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3 min read
Sep 27, 2011 12:00:00 AM

Unlocking Keywords

Keywords—you know you can buy lists of them or buy help sorting out what yours are—but what are keywords really, what‘s …

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4 min read
Sep 15, 2011 12:00:00 AM

Alexa or No Alexa--That Is the Question

[caption id="" align="alignright" width="203" caption="Image via CrunchBase"] [/caption] What do you do to see how your …

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4 min read
Sep 11, 2011 12:00:00 AM

3 Ways to Be Content with Your Content

[caption id="" align="alignright" width="240" caption="Story Time"] [/caption] Are you still worried about spending too …

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3 min read
Sep 8, 2011 12:00:00 AM

Don’t Run Out of Content—Four Good Ideas

[caption id="" align="alignright" width="216" caption="Jewelry Shop"] [/caption] Do you think that content is more impor …

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3 min read
Sep 6, 2011 12:00:00 AM

Stop! Doing These Things on Facebook

[caption id="" align="alignleft" width="150" caption="Image by Getty Images via @daylife"] [/caption] No doubt you are u …

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3 min read
Aug 30, 2011 12:00:00 AM

Facebook Analytics—For the Faint of Heart

[caption id="" align="alignright" width="266" caption="Facebook logo"] [/caption] I admit that analytics can be daunting …

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3 min read
Aug 25, 2011 12:00:00 AM