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The Secret Language of Advertising Claims

We have been looking at advertising and the needs an item is supposed to fulfill. Now it’s time to look at the language …

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4 min read
Dec 9, 2022 12:00:00 AM
4 min read
Oct 17, 2022 12:00:00 AM

The Role Of Social Media For Inbound Marketing

For marketers and business owners or managers who function as marketers for their businesses, social media for inbound m …

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4 min read
Feb 28, 2022 12:00:00 AM

Headlines and Shoulders Above the Competition: 6 Top Headline Techniques

Guest Blogger—Ann Mullen Are all headline swipe files just a bunch of snake oil? I actually found a recent blog by Yaro …

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3 min read
Feb 11, 2022 12:00:00 AM

Digital Marketing: What Matters

We're approaching the end of another year and will soon be in 2022. Yet, despite the turbulence and shifts of 2021, digi …

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4 min read
Oct 29, 2021 12:00:00 AM

Attentionomics: An idea proposed by Steve Rubel

What do you get when you link attention with economic value creation? Attentionomics, which Steve Rubelsays is a combina …

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2 min read
Jun 6, 2021 12:00:00 AM

Using Social Media That Matters

If you're a business owner, or responsible for marketing a business, it's a given that your brand should be using social …

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4 min read
Nov 16, 2018 12:00:00 AM

Using Social Media Sites To Boost Your Content Marketing

Social media is a swirling, evolving and often confusing realm for many business owners. Yet most know that they should …

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6 min read
Oct 4, 2017 12:00:00 AM