Business blogging is such a major and fundamental component of good, local SEO that it cannot be really be overstated.
There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?
If you are responsible for the marketing activities of your company, you are probably in the throes of cobbling together a new strategy for 2016. And you may be putting together a sample marketing plan and trying to determine it's potential for success.
It's not really news to most business owners and marketers anymore: content and inbound marketing are a killer combination for cost-effective results. However, the question often arises around what types of content and what specific tactics tend to work best.
Do you have any idea how many people offer tips for posting blogs? The number is mind-numbing. So I decided to be different and put together other people’s tips in a content curation article. If you find I didn’t put your favorite tip in this list, please add yours in the comment box.
Today we are going to hear from Guest Blogger Jessica Scanlon talking about Yelp and how you handle a bad review. Yelp represents an opportunity to use inbound marketing skills to show how you as a business person deals with negative comments without deleting them or letting them stand. The purpose of inbound marketing is to become a part of the lives of your customers. Yelp gives you that chance. Take it away, Jessica.--Jaco