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BroadVision Marketing Blog

Content Marketing - Art Or Science?

Posted by Jaco Grobbelaar on Wed, May 09, 2018 @ 10:55 AM

Like many other mediums, content marketing gets analyzed and dissected regularly by marketers and others. And, like many other mediums, there is a bit of debate on whether it is a science or and an art. The consensus is that it's probably both. 

What the question really brings out is the need to know how it works and why? Content marketing is not a new discipline, nor is it particularly unique. Most observers will point back to 1895 when the John Deere company first published The Furrow, a magazine for customers.

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Topics: content marketing, Target Audience, analytics, infographic, content distribution

Focusing on Who: Three Target Audiences for Your Business Blog

Posted by Jaco Grobbelaar on Sun, Feb 19, 2012 @ 06:48 PM

When you write a business blog post, you need to think about who you want to direct the post to, and then you want to call them to action.

You have one important question to ask yourself before you begin to write: Who is your audience? There are at least three different audiences you could target in your post.

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Topics: Target Audience

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