To succeed in business today, you need more than just a good website. You need a smart marketing plan that keeps up with the latest trends in the digital world.
[This was previously published in September 2017 and has been updated and revised for 2023.]
Being a local business on the Internet means you want to be found by local prospects. And local Search Engine Optimization depends on strategic content.
But too many local businesses fail to understand the value of what is known as local SEO - and the part played in that by good content.
It's not an overstatement to stay that video is probably the most powerful medium on the Internet today. And short-form video on your can supercharge your traffic.
However, like any other marketing tactic a, short-form video by itself does not constitute a marketing strategy. It is merely a component of a strategy. But, that being said, it can be a powerful component for driving traffic to your site.
Are you having trouble getting your local company recognized online? Building a strong local backlink profile is one of the most efficient techniques to increase your search engine results and drive visitors. But what exactly are backlinks, and how can they benefit your business?
In today's digital age, creating online visibility for your business is crucial for reaching your target audience and driving growth. To establish a strong online presence, you need to implement effective strategies that enhance your visibility in search engine results, social media platforms, and other online channels. Here is a step-by-step guide on how to create online visibility for your business:
[This article was originally published in September 2020 and has been expanded and revised.]
If you've been in business for any length of time you know there's several types of marketing approaches - including inbound marketing strategy.
The question is how can you know what is the best marketing strategy to use?
[This article was originally published in February 2018 and has been updated and revised.]
The success of your email messaging is largely determined by the type of email campaign you are engaged in. That is, who you're emailing and why it matters.
There are tactics for "crafting and drafting" highly effective emails that get opened. But there are elements of effective email marketing that are determined by the type of campaign.
In today's digital landscape, having a strong online presence is essential for businesses to thrive. One of the key components of a successful digital marketing strategy is search engine optimization (SEO). By implementing effective SEO techniques, you can enhance your website's visibility, attract organic traffic, and improve conversions. In this article, we will explore the importance of SEO for digital marketing success and provide you with a comprehensive guide on developing and implementing an SEO marketing strategy that will help your website outrank competitors.
Topics: Google Search
[This article first appeared here in February 2019 and has been revised and updated for 2023.]
Content marketing isn't just blogs and articles. It can include images, infographics, slide decks and especially short-form video.
Online content consists of a wide variety of formats, and video is the reigning "King of Content" when it comes to audience engagement and ROI. The bottom line is that if you are not making use of video on some level, you are missing out on a powerful content marketing tool.
[This article first appeared here in March 2019 and has been updated and revised.]
Whether you’re building an email list, driving traffic to your website, or nurturing prospects, using a lead magnet is a surefire method for getting a response.
As the name suggests, a lead magnet is an offer of some type that is designed to attract leads, to incite the interest of potential customers or clients. And they are essential for digital marketing.