BroadVision Marketing Blog

[This article originally appeared here in December 2013 and has been updated and revised.]

Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals.

If it's been a while since you thought about the real purpose of your published content and  inbound marketingefforts, you're not alone.

Topics: Strong Connections, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, E-E-A-T

[This article was first published here in November 2017 and has been revised and updated.]

It's not enough to simply publish great content or have lead magnets. You want your leads, prospects and customers to take action! So how do you do that?

While inbound marketing and traditional, outbound marketing differ significantly, they do share some tactics. In addition to knowing you audience and leveraging the optimum channels, inbound and outbound marketing have one other thing in common: a call-to-action.

Topics: Advertising, outbound marketing, CTA, call-to-action, inbound marketing strategy, Landing pages, lead magnet

 

[This article was first published in July 2017 and has been revised and updated for 2024.]

Whether it's simply a home page, or a series of specialized destination pages, having effective landing pages is one of the key elements of an affordable local SEO strategy.

If you are a local business, or even an online business with a local, geographic focus, you don't need to be found by the entire world on the Internet. You simply need to be found locally.

Topics: CTA, Landing page optimization, Landing pages, affordable SEO, local SEO, affordable local seo, AI, GMB, Google My Business

 

[This article was previously published in November 2022 and has been expanded and updated.]

Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site. 

The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic. 

Topics: local inbound marketing strategy, Business Blogging, local internet marketing, local SEO, affordable local seo, blogging strategy, blog post optimization, AI, LLM

In today's digital landscape, content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, creating great content is not enough. To ensure that your content gets maximum visibility and drives organic traffic, you need to optimize it with the right keywords. In this comprehensive guide, we will walk you through the process of keyword optimization for content marketing, from beginning to end. By implementing these best practices and strategies, you can enhance your website's visibility, improve search engine rankings, and attract more potential customers.

Topics: Advertising and Marketing, Keywords, Internet Marketing Strategy, Content Marketing Strategy

In today's digital landscape, content marketing has become a crucial aspect of any successful marketing strategy. Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. But simply creating content without a well-defined strategy is like shooting in the dark. This is where content strategy comes into play. It provides a systematic approach to planning, creating, delivering, and managing content that aligns with business goals and meets the needs of the target audience.

Topics: Advertising and Marketing, BroadVision Marketing, Content Marketing Strategy

There are a number of elements required for a successful content marketing strategy. But what are the three fundamental elements that are non-negotiable?

If you are reading this you may already know that content marketing is a good strategy for your business. For the record, at BroadVision Marketing we are enthusiastically positive that content marketing can work for just about any business! 

Topics: content marketing, content development, content creation, Content Marketing Strategy, website design, visual content, content distribution, distribution channels

 

When it comes to content marketing and non-profits, nothing else is as effective. They may be non-profit but they still must "market" their message.

For some, combining "marketing" and charitable originations seems contradictory and somehow crass. But, strictly speaking, marketing is simply promoting what you have to offer. And most non-profits have much to offer!

Topics: Online Communities, Social Media, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video

In today's rapidly evolving digital landscape, businesses are constantly seeking innovative ways to attract, engage, and delight their customers. The traditional, interruptive marketing methods are no longer as effective as they once were. Customers now prefer to take control of their buyer journey, conducting research on their own terms and making purchasing decisions based on trust. This paradigm shift has led to the rise of inbound marketing and the need for businesses to partner with an inbound marketing agency that can help them navigate this new terrain.

Topics: Inbound marketing agencies, Advertising and Marketing, BroadVision Marketing, inbound content marketing

Social media has become a standard requirement for the marketing efforts of any business. Even local, brick-and-mortar companies.

And, if you are a local business, local SEO is a vital component of your marketing efforts, as well. And the former can boost the latter.

Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution