[This article first appeared here in August 2020 and has been updated and revised for 2024.]
Let's just say it right at the start: Blogging can be a powerful marketing tactic.
However, the truth is far more than that because business blogging is far more than a tactic. It's actually a strategic communication channel for your brand.
Topics: inbound marketing strategy, Business Blogging, online marketing strategy, local internet marketing, blogging strategy
[This article was first published in May 2016 and has been updated, revised, and expanded.]
There are likely no other proven ways to create prospects that are favorable to your brand and ready to buy than through referrals. Even on the Internet.
When someone we trust recommends a product or service that we need, our natural tendency is to give that referral our first consideration. That's the innate power of referrals.
Topics: inbound marketing, marketing site traffic, internet marketing, Social Media, affordable internet marketing, referrals, reviews, word of mouth
[This article was originally published in December 2018 and has been updated and revised.]
Email has been with us for almost 50 years. In fact, it's been around longer than many marketers!
But it is still a powerful tool and email marketing can be used in a number of surprising ways.
Topics: content marketing, Email lists, email marketing, lead magnet, list building, email marketing strategy
[This article was first published here in September 2017 and has been updated and revised.]
Even if you're strictly a local business you still want to be found online, which means a local SEO strategy is essential. But getting visitors to your site to stay can be a challenge.
There are numbers of statistics that claim to reveal just how long the average visitor stays on a webpage before clicking away. While the numbers vary depending on the source, a good estimate is about 53 seconds. Your goal, however, is to keep them engaged!
Topics: website traffic, homepage, local SEO, user experience, website design, local seo marketing, affordable local seo, on page SEO, local seo basics
Topics: SEO, affordable SEO, local SEO, SEO strategy, local seo marketing, affordable local seo, local seo basics
[This article was first published here in February 2021 and has been revised and updated.]
Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses. Especially the website's blog.
Unfortunately, there is constant pressure on business owners and their marketing staff to get their website seen by more people. But just how to make that happen predictably?
Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic, authority content
[This article originally appeared here in December 2013 and has been updated and revised.]
Engagement is absolutely crucial for effective inbound marketing. It's like the engine that drives your content from simply existing to actually achieving your goals.
If it's been a while since you thought about the real purpose of your published content and inbound marketingefforts, you're not alone.
Topics: Strong Connections, inbound marketing, inbound marketing agency, local internet marketing, local inbound marketing, content creation, E-E-A-T
[This article was first published here in November 2017 and has been revised and updated.]
While inbound marketing and traditional, outbound marketing differ significantly, they do share some tactics. In addition to knowing you audience and leveraging the optimum channels, inbound and outbound marketing have one other thing in common: a call-to-action.
Topics: Advertising, outbound marketing, CTA, call-to-action, inbound marketing strategy, Landing pages, lead magnet
[This article was previously published in November 2022 and has been expanded and updated.]
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary SEO tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
Topics: local inbound marketing strategy, Business Blogging, local internet marketing, local SEO, affordable local seo, blogging strategy, blog post optimization, AI, LLM
In today's digital landscape, content marketing has become a crucial strategy for businesses to attract and engage their target audience. However, creating great content is not enough. To ensure that your content gets maximum visibility and drives organic traffic, you need to optimize it with the right keywords. In this comprehensive guide, we will walk you through the process of keyword optimization for content marketing, from beginning to end. By implementing these best practices and strategies, you can enhance your website's visibility, improve search engine rankings, and attract more potential customers.
Topics: Advertising and Marketing, Keywords, Internet Marketing Strategy, Content Marketing Strategy