Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.
Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.
Topics: inbound marketing, SEO, business blog, digital marketing, digital marketing strategy
Every business owner is aware of SEO and many understand how it works. But few have the time to keep up on search engine optimization trends and changes.
But maintaining visibility online and maximizing online search traffic hinges on your SEO efforts.
Topics: off page seo, SEO services, SEO strategy, best seo practices, on page SEO
While that may seem to be a bit of an odd construct, it really does make sense. That's because content without a content strategy is ineffective at best.
One of the major failings of any content marketing effort is the lack of a cohesive strategy.
Topics: inbound marketing strategy, content marketing, content development, content creation, Content Marketing Strategy
Digital marketing isn't really an option in today's world. If your business can't be found online, your business may as well not exist.
Think that's an exaggeration or a bit of journalistic hype? Think again.
Topics: online marketing strategy, inbound marketing strategies, SEO strategy, digital marketing strategy, website development
First things first: Email is not too old school for marketing. While email is now almost 50 years old it is still a powerhouse marketing tool.
And another thing, email isn't "dead" as some might like you to think. In fact, by 2022, the number of email users around the world is expected to hit 4.3 billion.
Topics: content marketing, content creation, email marketing, newsletter, email marketing strategy
Recently BroadVision Marketing Founder and CMO, Jaco Grobbelaar, participated in a webcast with Don Seckler from Peak Inbound Marketing, Julbert Abraham from AGM, Chris Vaglic from Rocket Growth, and Justin McAleece from BLARE Media.
Depending on your view of business blogs, they can be a literary exercise to showcase your brand, or a mercenary tactic for driving traffic to your site.
The truth is that it's a bit of both. And both are necessary for optimizing your blog posts for local traffic.
Topics: local inbound marketing strategy, Business Blogging, local SEO, blogging strategy, blog post optimization
Almost every business has a website. And websites are critical for driving traffic and for the marketing functions of most businesses.
As a result, there is constant pressure on business owners and their marketing staff to get their website seen by more people.
Topics: website traffic, business blog, blogging strategy, blog post tips, driving traffic
There are probably as many different approaches to marketing a small business as there are small business owners. Which is why marketing trends matter.
At BroadVision Marketing, we ascribe to an approach known as Inbound Marketing.
However, at the end of the day, marketing is simply whatever it is you do to get and keep your business in the thoughts and mind of your customers - and prospective customers.
Topics: Small business, inbound marketing, digital marketing, marketing trends, marketing predictions
[This article was originally posted in September of 2018. Two years have passed, marketing has evolved, and the world has also gone through a unique period of pandemic and all the fallout from that. So, it is a fair question to ask once again, does blogging still matter for content marketing? With that in mind, we have updated and expanded this post.]
With all the changes in search engine optimization and the vast range of social media platforms available, does blogging still matter for content marketing?
Topics: website traffic, Business Blogging, SEO, Blogging, Content Marketing Strategy