A grassroots marketing strategy puts your company's name in the community, helping you find potential customers in the area. These campaigns are usually affordable making them excellent for new businesses, but the gains of reaching out to the local market is something that can benefit even well-established companies.
However, most of us are not designers and, many of us, struggle with anything creative. But even if your organization can hire creative staff or pay for freelance graphic design, it is a time-consuming process.
Topics: powerpoint, content marketing, website traffic, social media marketing, SlideShare, infographics, visual content
Google Analytics is a free service provided by Google that helps you understand how your website is being used. It gives you information about the number of visitors, where they came from, and what they did while on your site. It also gives you information about mobile devices and browser types.
Topics: Google Analytics
SEO is always changing, which can make it hard to keep up with the latest trends. But if you want your website to rank high in search engine results, it’s important to stay on top of the latest SEO trends. Here are some of the upcoming SEO trends that you should be on the lookout for. From voice search to visual search and more, read on to learn about the latest SEO trends and how you can use them to your advantage.
Topics: SEO, SERP, local seo marketing
We have been looking at advertising and the needs an item is supposed to fulfill. Now it’s time to look at the language of advertising claims. This is a hot topic because advertising affects sales much more than people think it does. We know advertising works because we can statistically study the results through surveys and sales figures. That most people don’t think they are influenced by advertising shows how naïve people are and how well advertisements work below the radar..
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution
[This article was published in May 2017 and has been updated and revised.]
If you run a small business you don't have time to do everything. And even if you have a larger organization, it isn't efficient to do everything.
Which is why outsourcing critical functions can be strategically beneficial. And that includes your inbound lead generation efforts.
Topics: inbound marketing strategy, lead generation strategy, inbound marketing agency, affordable internet marketing, lead generation, outsourcing, inbound lead generation
Technical SEO can be a bit of a mystery for those who are new to the term. It seems like there is a lot of talk about it, but not a lot of information on what it actually is. Here at BroadVision Marketing, our goal is to help you understand the basics of technical SEO so that you can make sure your website is optimized for search engines.
Topics: SEO, SEO strategy, on page SEO
[This article first appeared here in October 2022 and has been updated and revised for 2023.]
Everyone loves video. And we know that video is powerful. But brands often undervalue the power of short-form video to boost their digital marketing efforts.
Part of the problem is the idea that video is expensive. And another is not understanding the full impact of video in online marketing.
Topics: YouTube Videos, Video Marketing, video, digital marketing, native video, digital marketing strategy, short form video
Everyone says you need their product or service. We get it. But in today's digital world there really is one thing your business needs: Digital Marketing.
Whether you undertake it yourself or hire a digital marketing service, marketing your business online is a necessity for most every business.
Every business needs to be seen and heard.
One of the most fundamental and basic requirements for any commercial endeavor, be that a simple lemonade stand or a multi-national services enterprise, is attention. Potential customers or clients must take notice of you.
One could reasonably ask, "If you have a business and no one knows, does it exist?"
In the days prior to April 30, 1993, there was no Internet, no World Wide Web, no marketing "online" as we often refer to it today. There was only advertising, public relations, and publicity. And word of mouth, of course.
Without any of these platforms promoting the existence of your business, it would not exist for all practical purposes.
Today is no different.
Almost everyone goes to the Internet - usually with their cell phones - to search, to shop, and to find businesses. If your business is never seen online then it may as well not exist. Which is why digital marketing is so essential to your business.
Topics: Online Communities, complimentary Marketing Strategy Session, Internet Marketing Strategy, Social Media, Marketing strategy, Content Marketing Strategy, content distribution, distribution channels, trust building, blogging strategy, short form video