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BroadVision Marketing Blog

Inbound Marketing's Dance: Activity of the Leads

Posted by Jaco Grobbelaar on Mon, Oct 14, 2013 @ 07:55 AM

Do you fully understand the steps which your leads go through and how they react to each step? This process is actually known as Activity of the Lead and refers to things such as landing pages, squeeze pages, opening your emails and more. While you know the portions of your lead funnel how do you know if your leads are going through each step or if they opt out at a certain point each time? Knowing this information is vital to your business and will allow you to make changes and tweak your funnel.

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Topics: activity of the leads, Petaluma CA, inbound marketing agency, local internet marketing, lead nurturing, local inbound marketing

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