BroadVision Marketing Blog

Traditional marketing is not dead. In fact, it seems to be going as strong as ever. But it is still a poor strategy choice when compared to inbound marketing.

Traditional, or outbound, marketing strategies are typically dependent on paid advertising. The objective is to capture attention, often by "interrupting" a target audience with a print ad, billboard, and radio or television commercials. This approach still has significant influence in the marketing world.

Topics: Advertising, outbound marketing, Advertising and Marketing, inbound marketing, Social Media, PPC

The purists in the marketing world would say that Pay-Per-Click (PPC) and Inbound Marketing are mutually exclusive. Yet, together, they make a powerful marketing strategy.

We are huge proponents of inbound marketing and high value content as a basis for an effective marketing strategy. And we're not alone. Increasingly, year after year, more and more marketers and brands are turning to various forms of content marketing tactics that are incorporated in an inbound approach. 

Topics: Advertising, Google Search, content marketing, Advertising and Marketing, Landing pages, inbound marketing, PPC

Chances are that you are either a business owner who oversees your own marketing efforts for your company, or a staffer responsible for some or all of the marketing in the company. And chances are you are involved in some level of "Inbound Marketing" whether you realized it or not.

Topics: outbound marketing, social media strategy, Advertising and Marketing, inbound marketing

In 2013 I first published this article. I'd like to know how far along you are with your 40+ landing pages? It's not easy to create of an item you want potential clients to click on your call-to-action. Getting the call-to-action written to attract a particular persona is not easy. Keeping track of those who offer their email to see what you are offering is not easy. For this reason I think that Hubspot software makes all these processes easier. So I ask you once again-How many landing pages are on your website?--Jaco

Landing pages are important pages of websites because a website is mostly static, without many changes per page. A blog should be alive, but it has to be found. Landing pages, and there should be lots of them, are pages that your potential clients have chosen to land on and might choose to answer a call-to-action.

Topics: attract customers, Advertising and Marketing, Landing pages

Lead nurturing is no different from building any long–term relationship. You need to foster respect and trust, be a good listener and keep things interesting.

Nurturing your leads will increase your sales. How is that done effectively?

 

 

Topics: marketing, Marketing Syntax, Company, Advertising and Marketing, Opt in e-mail, BroadVision Marketing, Facebook, Marketing Principles, Business Owner, Jaco Grobbelaar, Business

You don't want confuse lead nurturing with sending out brochures or marketing copy focused on your product information or your company announcements. This is not the same thing as nurturing a lead.

To nurture means:  foster, help develop or help grow;  the act of nourishing or nursing; tender care; education; training; that which nourishes; food; diet; sustenance; the environmental influences the contribute to the development of an individual.

Sending out information about you or your company is not the same thing as “feeding” your leads. When you talk about yourself, you are not focused on what the leads need or your relationship with them.

 

Topics: marketing, lead, Advertising and Marketing, Marketing Plan, Marketing Principles, Business Owner

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Lead nurturing is no different from building any long –term relationship. You need to foster respect and trust, be a good listener and keep things interesting.

Nurturing your leads will increase your sales. Just how is that done effectively?

Topics: marketing, Company, Advertising and Marketing, Opt in e-mail, Email lists, Advertising mail, Permission marketing, Marketing Plan, internet marketing, Marketing Principles, Business, Branding

[caption id="" align="alignleft" width="216" caption="Toy with QR Code"] [/caption]

As QR codes become more common you are going to see them used in many creative ways.  I just started looking for them, using them and I am fascinated.

Here is a list of some of the ways you might want to use them for your business.

Topics: Marketing and Advertising, Uniform Resource Locator, Advertising and Marketing, Mobile phone, Business card, QR Code, Quick Response Code, Barcode, mobile marketing, Social Media, smartphone