If you've come to understand that an effective marketing strategy must have a plan, you're ahead of your competition. But to truly succeed at marketing you really need three plans!
[A previous version of this post was published in June 2016. Some things never go out-of-date!]
Read More
Topics:
Internet Marketing Strategy,
Marketing Plan,
affordable internet marketing,
Marketing strategy,
sample marketing plan
One inescapable fact of business life is that you must promote your business in order to succeed. Inbound marketing is great for this, but you also have additional options.
If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.
Read More
Topics:
inbound marketing,
social media marketing,
affordable internet marketing,
local SEO,
PPC,
word of mouth,
publicity
When it comes to search engine marketing there's no reason a business shouldn't engage in both SEO and PPC tactics for affordable Internet marketing.
Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.
Read More
Topics:
inbound marketing,
SEO,
Search Engine Optimization,
affordable internet marketing,
pay-per-click,
search enging marketing,
PPC
In many ways, an affordable Internet marketing strategy is not much different than an "old school" approach. There are different tactics you can use to get the attention of your audience. So how do you choose?
Internet marketing is actually a very broad canvas that can be filled with a variety of subjects, so to speak. Chief among these, in our view, is the use of "inbound marketing" strategies as opposed to simple, paid advertising. In other words, owned media versus paid media.
Read More
Topics:
content marketing,
inbound marketing,
Internet Marketing Strategy,
SEO,
affordable internet marketing,
affordable SEO
Everyone likes to watch videos. The statistics prove it. But using video for your own marketing does not have to be expensive or difficult.
There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?
Read More
Topics:
content marketing,
Videos,
YouTube Videos,
Video Marketing,
inbound marketing tips,
affordable internet marketing
One of the best kept affordable marketing plan secrets is a well-known social media network. LinkedIn is one of the fastest growing and highly used networks in the world.
Read More
Topics:
Social Networking,
LinkedIn,
affordable internet marketing,
LinkedIn profile,
linkedin for business
Inbound marketing is a proven approach to cost-effective business success. But there is another element that drives the success of inbound marketing, and that is Local SEO.
Every business has the challenge of attracting and acquiring new customers. For many businesses, marketing and sales is often driven by the need to outpace attrition with acquisition. There's an old saying that goes, "If you got no business, you don't have a business."
Read More
Topics:
content marketing,
inbound marketing,
Search Engine Optimization,
affordable internet marketing,
local SEO
Contrary to what some observers and experts in the marketing realm tell you, white papers are still a solid tool for affordable Internet marketing. Do you have any?
There are any number of ways to leverage the Internet for you marketing strategy. One of the most effective and affordable approaches is what is known as inbound marketing. This is simply a "tried and true" strategy that makes use of content to attract visitors and leads to your website, allowing you to nurture those relationships with the goal of making customers.
Read More
Topics:
content marketing,
local inbound marketing strategy,
content creation,
affordable internet marketing,
white papers
As a business owner there are a number of marketing strategies you can implement. And using an inbound marketing plan is a strategy that almost all businesses are pursuing. But are you?
All local businesses - online or brick-and-mortar ones - can build their brands and increase sales using inbound marketing locally. Even small business marketers and owners can leverage the Internet, social media and mobile technology to create an impact on their local market.
Read More
Topics:
content marketing,
inbound marketing,
local inbound marketing,
Marketing Plan,
affordable internet marketing,
inbound marketing local