Some principles never change and this is true for marketing. Even for Internet marketing. Call them 'life principles or 'marketing truths', they are always there and must be applied for marketing success.
Posted by Jaco Grobbelaar on Wed, May 10, 2017 @ 02:05 PM
Topics: content marketing, Business Blogging, inbound marketing, Marketing Principles, affordable internet marketing
Posted by Jaco Grobbelaar on Fri, May 05, 2017 @ 09:03 AM
[A previous version of this post was published in June 2016. Some things never go out-of-date!]
Topics: Internet Marketing Strategy, Marketing Plan, affordable internet marketing, Marketing strategy, sample marketing plan
Posted by Jaco Grobbelaar on Wed, May 03, 2017 @ 09:30 AM
If you think of promoting and marketing your products or services as a series of campaigns (and why not? marketers do!) it is easier to visualize a strategy. Much like a military campaign, your marketing efforts employ an overarching strategy that is comprised of a number of tactics.
Topics: inbound marketing, social media marketing, affordable internet marketing, local SEO, PPC, word of mouth, publicity
Posted by Jaco Grobbelaar on Wed, Apr 12, 2017 @ 09:00 AM
Internet marketing experts will often disagree as to which search-based tactic, or approach to use for boosting traffic to your site.
Topics: inbound marketing, SEO, Search Engine Optimization, affordable internet marketing, pay-per-click, search enging marketing, PPC
Posted by Jaco Grobbelaar on Fri, Apr 07, 2017 @ 09:01 AM
Internet marketing is actually a very broad canvas that can be filled with a variety of subjects, so to speak. Chief among these, in our view, is the use of "inbound marketing" strategies as opposed to simple, paid advertising. In other words, owned media versus paid media.
Topics: content marketing, inbound marketing, Internet Marketing Strategy, SEO, affordable internet marketing, affordable SEO
Posted by Jaco Grobbelaar on Wed, Mar 22, 2017 @ 09:00 AM
There is a place for professionally produced videos that are part of a multi-channel marketing campaign. And then there is your own business. The budget just isn't there for a $10,000 video, nor do you have a the resources for launching and managing a complex campaign. So is video something that is just going to have to wait?
Topics: content marketing, Videos, YouTube Videos, Video Marketing, inbound marketing tips, affordable internet marketing
Posted by Jaco Grobbelaar on Fri, Mar 17, 2017 @ 09:00 AM
Topics: Social Networking, LinkedIn, affordable internet marketing, LinkedIn profile, linkedin for business
Posted by Jaco Grobbelaar on Wed, Mar 08, 2017 @ 09:00 AM
Every business has the challenge of attracting and acquiring new customers. For many businesses, marketing and sales is often driven by the need to outpace attrition with acquisition. There's an old saying that goes, "If you got no business, you don't have a business."
Topics: content marketing, inbound marketing, Search Engine Optimization, affordable internet marketing, local SEO
Posted by Jaco Grobbelaar on Fri, Feb 24, 2017 @ 08:32 AM
There are any number of ways to leverage the Internet for you marketing strategy. One of the most effective and affordable approaches is what is known as inbound marketing. This is simply a "tried and true" strategy that makes use of content to attract visitors and leads to your website, allowing you to nurture those relationships with the goal of making customers.
Topics: content marketing, local inbound marketing strategy, content creation, affordable internet marketing, white papers
Posted by Jaco Grobbelaar on Wed, Oct 26, 2016 @ 09:00 AM
All local businesses - online or brick-and-mortar ones - can build their brands and increase sales using inbound marketing locally. Even small business marketers and owners can leverage the Internet, social media and mobile technology to create an impact on their local market.
Topics: content marketing, inbound marketing, local inbound marketing, Marketing Plan, affordable internet marketing, inbound marketing local