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BroadVision Marketing Blog

Attentionomics: An idea proposed by Steve Rubel

Posted by Jaco Grobbelaar on Sun, Jun 06, 2021 @ 09:01 AM

What do you get when you link attention with economic value creation? Attentionomics, which Steve Rubelsays is a combination of infinite content options (space) but finite attention (time). Where is Einstein when you need him?

Rubel is EVP/Global Strategy and Insights for Edelman - the world's largest independent public relations firm. He starts by looking at Twitter. They have a staggering 110 million tweets a day and it’s growing. But the problem is that each tweet decays almost as soon as it is released. There are 71% of tweets that get no response. 6% get retweeted and 23% get an @ reply. Some 92% of all retweets and 97% of replies occur within the first 60 minutes, according to Sysomos.

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Topics: social media strategy, content marketing, inbound social media marketing, Social Media, social media marketing, local SEO, content distribution, attentionomics

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