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BroadVision Marketing Blog

Attribution -- Tracking Points of Contact Before a Conversion

Posted by Jaco Grobbelaar on Thu, Oct 24, 2013 @ 07:55 AM

I have been wondering exactly how to count the many points of touch or contact a potential client has before becoming a client since Ann Mullen wrote about the how a client becomes a client and I wrote about the activity of the leads. What sort of analytics are there to get some idea? I found one writer who said, “Sales specialists believe that it takes around 7 points of touch for a company to convert a lead into a customer.”

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Topics: Petaluma CA, inbound marketing agency, local internet marketing, local inbound marketing, attribution

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