[This article was originally published in November 2022 and has been updated and revised.]
Despite the reality that the world of digital marketing is never static, but always changing and dynamic, search engine optimization (SEO) remains one of the most critical components for businesses aiming to grow their online presence.
However, without the right SEO tools, it can quickly become overwhelming. There are dozens of platforms that promise to make SEO easier, but which ones are absolutely essential for right now?
Read More
Topics:
Landing page optimization,
backlinks,
keyword research,
off page seo,
analytics,
SEO,
SEO company,
SEO strategy,
on page SEO,
SEO tools
There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.
All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.
Read More
Topics:
Google Search,
backlinks,
inbound marketing,
SEO,
Search Engine Optimization,
local SEO
Citations are a key component of the ranking factors for local SEO. Typically, businesses with more citations tend to rank higher than those with fewer citations. But what are they?
Your business should strive to build a broad base of citations. These not only increase the visibility of your business, but it will also boost the "trust" factor for search engines when calculating the validity of your business's existence. According to Moz, "High-quality, authoritative citations are also viewed by experts as the #1 ranking factor in competitive local search markets."
Read More
Topics:
backlinks,
Search Engine Optimization,
organic keyword search,
local SEO,
directories,
citations
There are hundreds of factors that determine how well your website ranks in search results. But there are five factors that matter most for local SEO.
All SEO is not created equal. What works just fine for national or international brands does not always apply to a local brick-and-mortar business. And what worked with SEO in, say, 2010, doesn't necessarily apply in 2017. Consequently, the challenge for small business owners or their marketing managers is in keeping up with what matters in local SEO today.
Read More
Topics:
Google Search,
backlinks,
inbound marketing,
SEO,
Search Engine Optimization,
local SEO
I am a backlink addict. I look at how many there are on different blogs and worry that we are not keeping up. I have reams of reports about who goes to which website or which landing page or which blog articles. I seek places to connect to that is willing to connect to us. I have commented on competition’s sites and on the sites of the great gurus. In the old days before Pandas and Penguins I bought backlinks and talked about doing that in some old articles on this site. They embarrass me now, but I don’t want to take them down because they clearly show what you should not do.
Read More
Topics:
backlinks,
Petaluma CA,
inbound marketing,
local inbound marketing agency
Agreed: Search Engine Optimization has gotten much more difficult since Google brought the zoo to the party. Agreed: Most people do not search beyond the first page of Google results. Agreed: A business wants to be on that first page. Agreed: There are 3 pillars that a business person in charge of the internet connection needs to control at all times to get on that first page; these being content, inbound backlinks and social media. Agreed: Getting backlinks has become much harder than it used to be and considerably more labor intensive. Problem: How many ways can a business person use to get inbound backlinks?
Read More
Topics:
inbound backlink strategies,
inbound backlinks,
backlinks,
Petaluma CA,
inbound marketing agency
