A solid marketing plan for Inbound Marketing will give you one of the most powerful and most cost-effective approaches to marketing.
Topics: content marketing, inbound marketing, Marketing Plan, Social Media, Blogging, agency
The challenge for many small businesses is in knowing what to do to optimize their sites for local search. While it can be best to outsource this task to a local professional agency or firm such as BroadVision Marketing, there are some DIY steps that an owner can take.
Topics: local internet marketing, local inbound marketing, Social Media, Blogging, affordable SEO, local SEO
Topics: content marketing, online marketing strategy, inbound marketing, content curation, SEO, Social Media, Blogging, affordable internet marketing
Topics: content marketing, online marketing strategy, inbound marketing, Blogging, content creation, Marketing strategy
There is a lot of "noise" in the social media and marketing space about content and blogging, and so on. But there seems to be little agreement on clearly defined methods, strategies, and - most importantly - real benefits from using content.
Topics: content marketing, inbound marketing, Marketing Plan, Blogging, infographic, Marketing strategy
Topics: content marketing, inbound marketing, SEO, Blogging, Marketing strategy, Goal setting
Topics: inbound marketing campaign creation, inbound marketing, Blogging, Marketing strategy, infographics
One of the foundational elements of inbound marketing is the effective use of business blogging. While a blog by itself does not constitute the entirety of an inbound, or content, marketing strategy, it is a big part.
Typically, the more frequently the blog posts are published, the better. Differing schools of thought prevail here, but it is generally agreed that a minimum of two posts per month are needed. Once a week is better.
But this requires a regular supply of blog post ideas. And ideas can often be difficult to generate, especially week after week.
You may be a small business owner functioning as your own marketing manager, or possibly a staffer who has been tasked with publishing the company blog every week or so. Either way, you have probably discovered that, while the blog is a good idea and it can generate traffic for your website, feeding the insatiable beast with blog post articles can be challenging.
If you are engaged in creating and publishing your own blog for your company, the challenge can be frustrating at best. You are probably busy doing everything else your job calls for and now you have this blog task to keep up with on top of all that.
Unless you've been provided with a pre-made list of blog topics for every week for the rest of the year, you'll have to come up with your own blog post ideas.
The good news is that you are surrounded by potential ideas - you just probably haven't noticed yet. Your employees, for fellow staff members as the case may be, all have unique skills, experience, knowledge and perspectives. A simple interview can reap dozens, if not hundreds, of ideas can be pulled from these valuable sources.
In addition, we have created this handy infographic to give a quick tip guide:
Topics: business blog post ideas, content marketing, Business Blogging, inbound marketing, content development, Blogging, infographic, business blog
Having a great sample marketing plan will give you a powerful and most cost-effective approach for your Inbound Marketing. And why inbound marketing? Compared to traditional marketing methods, inbound consistently outperforms and typically costs far less.
Topics: CTA, inbound marketing, Marketing Plan, Blogging, affordable internet marketing
You have probably heard that Inbound Marketing, or "content marketing" as it is sometimes called, can do wonders for your business. And you might wonder if your business can really benefit from using content to promote your company.
Topics: content marketing, inbound marketing, Blogging, Marketing strategy, Marketing ROI