BroadVision Marketing Blog

Brand building is nothing new in the marketing and business world. But it has taken on a new life of sorts in recent years and it seems that everyone wants to help you "build your brand." While this is a good thing, the truth is that there are "home-grown" ways for you to build your own brand.

 

Topics: brand awareness, Brand, Branding, content creation, Content Marketing Strategy

[caption id="" align="alignleft" width="240" caption="SUBWAY"] [/caption]

How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter,  and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “sharing.”

You have to identify your key influences and motivate them to share with their friends or you are missing the main idea. Social content works best when people share it.

Topics: Using Different Media, YouTube, Uniform Resource Locator, Brand, sharers, influencers, Meteor Solutions, super influencers, Subway, Facebook, Social Media, Marketing Principles, Branding, Twitter

[caption id="" align="alignright" width="240" caption="Original Starbucks"] [/caption]

How many of you have tried your hand in social media by launching contests, promotions and branding campaigns on blogs, Facebook, Twitter, and YouTube? OK, raise your hands.  If it worked for you, keep your hands up. Oops.

I have a clue for you. “Social” is not the same as “ sharing.”

Topics: Using Different Media, YouTube, Social network, Brand, super influencers, Starbucks, sharing, Facebook, Social Media, Business, Twitter