BroadVision Marketing Blog

Showcasing your clients before, during, and after they have benefited from your product or service is a powerful way to communicate your offering to prospects. Why? Because everyone loves stories!

 

Topics: content marketing, Branding Case Study, content creation, digital marketing, case studies

We all know that people rely on reviews. And personal referrals are even better. But did you know that case studies can also build trust in your brand?

Attracting and engaging with prospects, or leads, is a challenge for almost every business. But prospective customers or clients are becoming increasingly wary of the worn out hype and hyperbole that so many companies still put out.

Topics: inbound marketing tip, Branding Case Study, case studies, client success story, trust building

A brand is an object and branding is an act, just like branding a horse is an act. The brand is the mark that goes on the horse. The way of branding can change while the brand stays the same. Let’s see how that works in the field of marketing:

1. Birth of a Brand

Our example is 7-11 convenience stores. When they began, they were competing with suburban grocery stores and urban corner stores, both of which were open for the same hours as most people worked–from 9-5. The 7-11 hook was that for their customers’ convenience, they kept longer hours from 7 a.m. to 11 p.m. and that drove their branding. The name said it all. They didn’t need a slogan. The logo and colors, clear on a small lighted sign, needed to be seen before daylight and after dark.

Topics: Branding Case Study